A UDRP has been filed against DeCecco.com at the World Intellectual Property Organization (WIPO). It is WIPO Case D2016-1273. The complainant in this UDRP is listed as F.lli De Cecco S.p.A.
The DeCecco.com domain name sounded familiar to me because I was a bidder when it went to auction at NameJet in 2013. There were 42 bids placed in the auction from 29 bidders, and the domain name sold for a modest $505. A historical Whois search at DomainTools just prior to the original auction shows the registrant as “Pending Renewal or Deletion,” so this leads me to believe it was an expired domain name auction at NameJet.
DeCecco.com was listed again in a private auction at NameJet in February of this year. The high bid in this most recent auction was $500, and the reserve price was not met. As of right now, the domain name is not resolving for me. I am unsure if that is due to the UDRP proceeding or if the owner simply isn’t using it.
A Google search for the complaint shows that it is the well known pasta company called DeCecco that filed the UDRP. A Whois search for the pasta company’s domain name, DeCecco.it, seems to confirm that this is the complainant. A screenshot from 2011 seems to show that the pasta company previously used this domain name. Interestingly, the domain name in the registrant email address from that era is @dececcousa.com, and visiting dececcousa.com takes you to the DeCecco.it website.
The reason I bid on the domain name at the time was that I felt DeCecco was a defensible domain name because it is a last name. In fact, a search of LinkedIn shows quite a few people with that last name. A Wikipedia search also shows quite a few people with the last name DeCecco.
This is going to be an interesting UDRP case to follow because I would imagine the pasta brand is likely the most famous De Cecco, but DeCecco is a last name. Additionally, it appears to me that an entity related / associated with the complainant let the domain name registration lapse a few years ago. This will be a proceeding to monitor.
Update: According to UDRPSearch.com, a transfer of the domain name has been ordered. The decision has not yet been published.