The owner of SmartAss.com reached out to me via email within the past few weeks looking to sell the domain name. I think SmartAss.com would make a unique and cheeky brand name, but the price was well above what I would pay to purchase it as an investment.
Evergreen.com co-founder Adam Strong shared a photo of a letter he received in the mail from the owner of SmartAss.com, which was apparently sent to some domain brokers and brokerages:
— adamstrong (@adamstrong) September 3, 2020
I think this letter campaign is well done because it is targeting brokers rather than prospective end user buyers. I think it might be challenging to go out and find targeted leads to buy this particular domain name, but reaching out to brokers could be more effective.
The logo graphics and letter are eye catching, and I think the owner made the right call reaching out to brokers. SmartAss.com is a cool domain name, and it will eventually be turned into a cool brand name when the right buyer gets ahold of it.