I haven’t done much outbound lead generation this year. This is partly due to the pandemic but also because I don’t think it is the best way to maximize the value of my sales. I also think it can be a bit risky to do outbound on my highest value domain names.
I don’t know Yogi Solanki personally, but I follow him on Twitter after seeing him report quite a few domain name sales over the prior few months. From what I can tell, Yogi seems to be a very hard worker who has done well with his outbound sales efforts. His wheelhouse seems to be domain names that sell in the $200 – $500 range, but that is just my unverified observation of his sales reports.
This afternoon, Yogi shared some information about the number of emails it typically takes for him to close a deal:
💡 You might have seen this earlier but it is worth sharing again.
😀2% of sales – made in the first contact
😃10% of sales – made in the fourth contact
🤑80% of sales – made in the fifth to twelfth contact
— Yogi Solanki (@ysolanky) September 3, 2020
Sending five to twelve emails to one contact seems like too many. When I receive an unsolicited email trying to sell me something that is not appealing to me (such as SEO services, guest post inquiries, or something else I don’t want), I mark the email as spam and/or ignore and delete. Apparently, there are people who are responsive after many email attempts.
Perhaps my strategy isn’t as effective as it could be, but I stick to sending one email. Perhaps I will follow up once if I have a really targeted lead. Maybe I will send a couple of follow up emails if a prospective buyer expressed an interest but balked at the price or made an offer that was too low.
Based on what Yogi shared, it seems that the more emails that are sent, the higher the close rate. I would be curious to know if the high number of emails has caused any deliverability issues due to spam reports.
This seems to be working well for him, but I would advise that domain investors familiarize themselves with any spam email regulations before sending unsolicited emails. I would also advise that people understand that angry email recipients can (and sometimes do) file reports and/or publish negative things about the email sender that can be seen by others.