Acquired by L’Oreal


Over the weekend, I noticed a Whois change on the valuable domain name. Current Whois records show that is now owned by L’Oreal USA Inc. L’Oreal is one of the leading cosmetics and skincare  companies in the world.  As of the time of publication, resolves to a parked page, but I presume L’Oreal has plans to use the domain name.

According to historical Whois records from as recently as this past Thursday, had previously been owned by, a domain investment company that has a large portfolio of valuable domain names, including,,, and many others.

I reached out to representatives from, and I learned that the company will not be commenting on the deal. It’s no surprise given the company’s history of not commenting on sales.

Interestingly, it appears that L’Oreal also acquired from L’Oreal has owned (the domain name without a hyphen) for quite some time, and the company has an active website on that domain name. I wonder if  L’Oreal reached out to acquire and ended up buying, too, or if the company was interested in when it learned about Whatever the case, is an exceptional domain name now in the hands of one of the leading skincare companies in the world.

If I learn more about the acquisition, I will  share it here.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


    • is secretive with its sales. They gave me no info.

      If L’Oreal wanted it to be secretive, they should have put the domain name under privacy upon transfer, and I wouldn’t have seen it.

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