Over the weekend, I noticed a Whois change on the valuable Skincare.com domain name. Current Whois records show that Skincare.com is now owned by L’Oreal USA Inc. L’Oreal is one of the leading cosmetics and skincare companies in the world. As of the time of publication, Skincare.com resolves to a parked page, but I presume L’Oreal has plans to use the domain name.
According to historical Whois records from as recently as this past Thursday, Skincare.com had previously been owned by Anything.com, a domain investment company that has a large portfolio of valuable domain names, including Home.com, Marketing.com, Quebec.com, and many others.
I reached out to representatives from Anything.com, and I learned that the company will not be commenting on the deal. It’s no surprise given the company’s history of not commenting on sales.
Interestingly, it appears that L’Oreal also acquired Make-up.com from Anything.com. L’Oreal has owned Makeup.com (the domain name without a hyphen) for quite some time, and the company has an active website on that domain name. I wonder if L’Oreal reached out to acquire Skincare.com and ended up buying Make-up.com, too, or if the company was interested in Make-up.com when it learned about Skincare.com. Whatever the case, Skincare.com is an exceptional domain name now in the hands of one of the leading skincare companies in the world.
If I learn more about the Skincare.com acquisition, I will share it here.
Its great seeing companies see the true value and importance of premium domains. Congrats to both parties.
Amazing acquisition. But I think Anything.com should be secretive with its sales.
Anything.com is secretive with its sales. They gave me no info.
If L’Oreal wanted it to be secretive, they should have put the domain name under privacy upon transfer, and I wouldn’t have seen it.