When Sedo changed its advertising banner earlier this week, I learned that they are running what is billed as a “Page Rank Auction” (this is a tracking link, not an affiliate link). The auction features 50 domain names for sale, which all reportedly have a PageRank between 2 and 6.
I reached out to a representative from Sedo to learn more about the auction and here’s what I was told about this domain name auction:
“The domains in that auction are especially interesting for SEOs and online marketing agencies, as well as start-ups or small businesses. With a domain that already has a pagerank, you can build a new website and boost your ranking on search engines, without any prior pricy advertising efforts.
The calculation of a pagerank is highly complex, but to put it simply: The higher the page rank, the more incoming links are already out there, helping your website to be positioned on a top spot in the Google search result pages. Which again could save you lots of dollars otherwise spent for search engine marketing.”
I would imagine there may be ways to “game” the page rank system, so buyers should do their due diligence before bidding. I also don’t know how much Page Rank matters these days, as that is something that is out of my realm of expertise. I haven’t spent time reviewing any of the domain names that are listed for sale, and I do not have any domain names listed for sale in this auction.
All of the domain names that are in this auction have a reserve price range from between $100 – $499 (US Dollars). The auction began yesterday afternoon, and it concludes in one week, on September 18th at 12pm.