It’s not every day that you see a company bragging about its domain name portfolio in a mainstream publication like Saunders & Associates did in today’s New York Post:
As you can see, Saunders is sharing that it owns over 2,000 street name domain names focused on the Hamptons. The paid advertisement was found on the inside cover of today’s (Saturday) New York Post, one of the largest newspapers by circulation in the US. I am unsure if this advertisement was found in all editions of the NY Post or the local edition. The NYPost has a circulation of over 720,000.
I visited several of the domain names listed in the advertisement, and it looks like they forward to HamptonsRealEstate.com. This makes sense given the messaging within the advertisement, “All roads in the Hamptons lead to one great address HamptonsRealEstate.com.” If you visit Saunders.com, you are also forwarded to HamptonsRealEstate.com. One thing you will notice is that all of the domain names in the advertisement are .com domain names.
Interestingly, HamptonsRealEstate.com was reportedly acquired for $100,000. The sale is not indexed in NameBio, and I am not sure if the sale was independently confirmed by any of the websites that track domain name sales.
HamptonsRealEstate.com is a great domain name, and it is neat to see how this real estate brokerage is utilizing other domain names in its marketing strategy.
Thank you to Gregg Freeman from Domain Capital for sharing this with me.