According to a news report just published in the Financial Times (FT), Amazon is shutting down Quidsi and its website brands. As you may recall, Quidsi operates websites on fantastic exact match .com domain names such as Diapers.com, Soap.com, Wag.com, YoYo.com, Casa.com, and others. Amazon acquired Quidsi several years ago.
Here’s a brief excerpt from the FT article:
“Amazon said on Wednesday that it was shutting down Quidsi, the company behind Diapers.com and Soap.com that it acquired for $545m less than seven years ago, after failing to make the websites profitable.”
I don’t see any information about how Amazon will utilize these domain names once the brands are shut down. It looks like the company previously shut down Vine Market, which operated on Vine.com, as that domain name now forwards to Soap.com. Perhaps Amazon will do something similar and simply forward these domain names to the relevant sections on its own website.
Using DomainIQ, I did a quick search to see some of the most valuable domain names owned by Quidsi, and here’s what I found:
This could have some reverberations within the domain name resale market. People may speculate that if Amazon couldn’t make a business profitable on a bang-on exact match domain names, others might face the same troubles. Aside from that, there are now fewer success stories for people to share when discussing the value of exact match keyword .com domain names. I regularly referred to Diapers.com to show the branding potential for an exact match .com domain name.
It remains to be seen how these domain names will be used going forward.