DomainInvesting.com

Pricing domain names is challenging. The domain name market is dynamic. Domain name values can fluctuate based on many factors related to the domain name and the seller. If the price is too high, buyers may ignore the domain name. If it is too low, money can be left on the table.

One aspect of Atom.com that I find helpful is that it will help price domain names. Upon premium acceptance, Atom.com provides a suggested price with bracketed prices that are higher and lower by a percentage based on the membership tier of the seller.

In March, HubSpot co-Founder Dharmesh Shah announced the acquisition of OS.ai for $150,000. In response to his post on X, Perplexity CEO Aravind Srinivas replied to Dharmesh to tell him he wanted to buy OS.ai. It looks like that happened.

Yesterday evening, Srinivas posted about OS.ai, and Dharmesh re-posted his comment:

And so it begins. https://t.co/3oAzQvO1uI

— dharmesh (@dharmesh) July 14, 2025

The OS.ai domain name has been registered at GoDaddy under Whois privacy, so an ownership change wouldn’t have been noticed via Whois records.

Monarch.com was recently acquired by Andy Booth in a deal brokered by Sedo’s Dave Evanson. Andy mentioned this acquisition on X a little over a week and a half ago. The acquisition price for Monarch.com was not shared by Andy or by Sedo.

When I visited Monarch.com today, I noticed the domain name is now forwarding to MonarchMoney.com. Monarch is a personal finance and expense tracking app that recently announced its $75 million Series B funding round. The company reportedly has a valuation of $850 million.