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Anything.com Sells Its Anything.com Domain Name for $2 Million

Elliot Silver
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Anything.com is a legacy brand name in the domain name space. Anything.com has long owned a portfolio of exceptional domain names. Off the top of my head, I can think of Home.com, Marketing.com, Blade.com, Kitchen.com, and many other meaningful .com domain names the company has owned.

This afternoon, I saw a post on X from Alan Shiflett that highlighted a massive rebrand. A company called Anything, which has been using CreateAnything.com, acquired the Anything.com domain name. Anything is an AI-based, no-code software development company founded by Marcus Lowe. The company recently announced an $11 million round of funding. A press release was published this evening pegging the acquisition at $2 million.

Marcus shared the news about the new domain name this afternoon:

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Be Honest in a Negotiation

Elliot Silver
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Andrew Allemann covered the Rams.com UDRP decision that went in favor of the domain registrant. The Los Angeles Rams NFL football team tried to get the domain name via UDRP, and they lost the decision. The domain name was successfully defended by attorney John Berryhill.

There was one aspect of the decision that caught my attention. The panel paid attention to the discussion about a $2 million offer that was reportedly made to buy the domain name. The panel did some background checking to confirm that the offer could be plausible, sharing that the prospective buyer apparently represents some companies with “Rams” in their brand names. Had the seller been untruthful about an offer, who knows how the panel may have ruled.

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Follow Up for Outbound Purchase Offers

Elliot Silver
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The domain names I focus on acquiring privately aren’t usually for sale. To me, a great domain name that isn’t listed for sale and hasn’t been marketed has the greatest chance of reselling profitably.

There are many reasons for why a domain name may no longer be used but isn’t offered for sale. The registrant may not know about the domain name aftermarket. Selling an unused domain name is a very low priority for the owner. There may be no catalyst for a domain name sale. Nobody at the company may be responsible for selling an asset like a domain name. The domain name may have been bought at a low cost many years ago, and there is just a small holding cost that is insignificant.

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A Lesson from Frederick’s Pastries

Elliot Silver
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Many years ago when I was a kid, my dad would bring home special desserts from Frederick’s Pastries in Amherst, New Hampshire. When we celebrated special occasions, he would bring home a cake, cupcakes, cookies, or another sweet treat. Stopping by Frederick’s was also special. I still stop at Frederick’s when I visit my parents in NH.

When I celebrated my bar mitzvah at 13, my parents had Frederick’s make a special cake for the occasion. Honestly, I don’t remember much about the cake, but I am sure it was great. I remember something more important from that experience though.

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Using a Domain Name Acquisition as a Timestamp

Elliot Silver
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We visited our friends in New York this weekend. I was chatting about my friend’s dad, who passed away after a battle with pancreatic cancer several years ago. I vaguely recall attending his funeral, but it was a bit of a hazy memory for whatever reason.

As I was thinking about this, trying hard to remember if I made the trip, a very specific domain name came to my mind. I don’t know why, but I distinctly remember sitting in the parking lot of the Long Island funeral home having a conversation with a representative from the company that owned this domain name I had been trying to buy for a while. As I recall, the conversation was productive and we reached a deal shortly after our phone call.

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Should Fred Mercaldo Rebrand His Company?

Elliot Silver
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Fred Mercaldo is a longtime domain name investor, developer, and broker primarily known for working with geographic .com domain names. Fred has led development and sales efforts for numerous geographic domain names that have become brands. In fact, I first came to know Fred when he was operating Scottsdale.com.

Fred’s company is called Geocentric Media, but he is considering a rebrand because his business has expanded beyond geodomain names. As noted in a lengthy post on LinkedIn, Fred is considering rebranding his company’s name to Omni World Media. He asked for feedback about this potential rebrand.

I like Fred’s Geocentric brand name, but I see his point about it being most specific to geodomain names despite expanding beyond that. With that being said, it’s “geocentric” whereby geo is the central theme but not exclusively, so it still works as far as I am concerned. I almost feel like Omni World is too broad of a brand name. Maybe that’s good.

Have a look at Fred’s LinkedIn post, and if you have an opinion one way or another, feel free to share your insights here or there.

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