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Sedo Reports Record Breaking .Game Sale

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As of this morning, the largest domain name sale in the .Game extension recorded by Namebio was the $40,888 sale of A.Game. That domain name sold via Sedo in December of 2022.

This morning in its weekly sale report, Sedo just reported a record setting .Game domain name sale. Sedo reported the sale of X.Game. The domain name sold for $160,000 USD. It is the first publicly reported six figure .Game domain name sale.

When the Best Prospect Goes Under

It feels pretty good when a startup founder wants to buy your domain name. I know the domain name can probably incrementally help the business, and it will likely open some doors or impress some people as they raise capital. Oftentimes, it can be challenging to get that startup to make an acquisition commitment. ‘We’ll be in touch after we close our next round,’ a founder will tell me.

Every once in a while, I will touch base and see if anything has changed. Perhaps the business has gained traction, grown revenue, or the company has realized it is hampered by its current domain name. Sometimes founders will stay in touch, and other times they disappear.

One Month to Go

My wife and I did some traveling and enjoyed the 4th of July holiday weekend with friends. My wife is an incredible runner, and we did a short run together on Friday followed by a longer individual run on Saturday. I can’t hang at her 8 minute/mile pace for 10 miles – nor would I run 10 miles in the humidity.

On Sunday, we were back home and did a 30+ mile bike ride together. It wasn’t super fast, but the purpose of these rides is to get my legs into shape to be able to ride 162 miles over two days in a month from now. The Pan-Mass Challenge is coming up August 3-4.

Quality is Remembered – the Price isn’t

I was driving through town the other day when I saw a landscaping truck with a perceptive quote on the back: “Quality is remembered long after the price is forgotten.” It turns out that this is reportedly a quote from Aldo Gucci of the famed Gucci luxury brand.

I think the same sentiment can be felt towards a domain name acquisition.

Oftentimes, a business will spend more money than it is comfortable spending to acquire the perfect domain name. The expenditure may be significant, and it could impact business operations in the short term. It can take a company time to wrap its collective “head” around the idea of making what could be deemed as a staggering investment in its branding and web presence going forward. In the short term, this can eat a massive chunk of a company’s cash reserves and may be painful.

GOAT Foods Getting Set to Launch Cookies.com

G.O.A.T. Foods operates a number of confectionary and food-related brands on exceptional one word .com domain names. You can buy licorice via Licorice.com, you can buy chocolate via Chocolate.com, you can buy pretzels via Pretzels.com, and you can buy caramels via Caramels.com.

The company’s authoritative domain names are coupled with great branding, and they go beyond e-commerce websites. I have seen GOAT Foods’ branded vending machines at various points in my travels. The business model seems to be working for the company, as evidenced by its growth and development of new brands.

Last night, GOAT announced the forthcoming launch of Cookies.com. As you can imagine, Cookies.com will sell cookies:

How I am Using DomainLeads.com

Michael Cyger introduced me to DomainLeads.com, a recently launched domain industry tool created by the company operating Estibot. DomainLeads.com is a tool that helps identify the number of registered and developed TLDs (extensions) in specific SLDs (keywords or phrases). For instance, I can see the Logical SLD is registered in 134 extensions, and 13 of those are developed websites.

I think this data is critically important when it comes to understanding potential prospective buyers and determining the value of the .com domain name.

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