DomainInvesting.com

Shahed Khan is the Co-Founder of Loom, a video-based work communication tool. The company operates on its brand matching Loom.com domain name, but that wasn’t always the case.

This afternoon on X, Shahed shared the creative way his company was able to acquire Loom.com for $150,000 in 2018. Having Loom.com certainly helped the company. In fact, it was acquired by Atlassian for $975 million in 2023.

Here’s the first post in Shahed’s thread. You’ll want to click through through to X to read the entire story.

In a sales negotiation for my higher value domain names, I am frequently asked something along the lines of this: “If the domain name is so valuable, why is it still for sale?” The implication is that my domain name hasn’t sold because it is overpriced.

This is a simplistic way to look at it, but it makes sense that this would cross a buyer’s mind. Despite the fact that domain names have had commercial value for 30 years, people are still woefully uneducated about them. It is also a common response tactic to try and get the seller to come off the asking price.