I receive emails practically daily asking me to publicize a domain name sale listing or a private domain auction. Unless there is something I find compelling about the auction, I don’t generally write about it.
A couple of days ago, someone I don’t know asked me if I could write about his .NYC domain name auction. I passed on writing an article about it. It looks like this person found a captive audience in the NY Post though, and the publication published an article about his 112 (now 111) .NYC domain name auction that is running on Flippa.
The NY Post wrote, “A Brooklyn accountant is hoping to spark a gold rush in Big Apple cyber real estate.
Recep Ozdincer dropped about $3,500 last year to buy 112 “.nyc” domain names — like billiard.nyc, halfmarathon.nyc, highfrequencytrading.nyc and rodents.nyc — and on Thursday kicked off an online auction for all of them…” The article included more information about the domain names in the auction as well as some quotes from the domain owner.
I think reaching out to a local publication was a very smart move by the domain owner. Although the domain investment audience is always a target audience when selling domain names, I think the primary target audience is people in New York City. After all, the nexus requirement of .NYC is that a registrant have a New York City address, and I couldn’t even buy these domain names if I wanted to own them.
I don’t generally write about private domain auctions unless there is something newsworthy. A major bankruptcy auction that has a great domain name featured or a no-reserve auction on a clearly valuable domain name are two examples of auctions that would be interesting to write about. People would be better served emailing publications in the industry, field, or geographic area of their target audience.
It remains to be seen how this auction will do in the next few weeks, but the domain owner (and Flippa) couldn’t have asked for more targeted coverage.