NYPost Covers Private .NYC Domain Auction

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I receive emails practically daily asking me to publicize a domain name sale listing or a private domain auction. Unless there is something I find compelling about the auction, I don’t generally write about it.

A couple of days ago, someone I don’t know asked me if I could write about his .NYC domain name auction. I passed on writing an article about it. It looks like this person found a captive audience in the NY Post though, and the publication published an article about his 112 (now 111) .NYC domain name auction that is running on Flippa.

The NY Post wrote, “A Brooklyn accountant is hoping to spark a gold rush in Big Apple cyber real estate.
Recep Ozdincer dropped about $3,500 last year to buy 112 “.nyc” domain names — like billiard.nyc, halfmarathon.nyc, highfrequencytrading.nyc and rodents.nyc — and on Thursday kicked off an online auction for all of them
…” The article included more information about the domain names in the auction as well as some quotes from the domain owner.

I think reaching out to a local publication was a very smart move by the domain owner. Although the domain investment audience is always a target audience when selling domain names, I think the primary target audience is people in New York City. After all, the nexus requirement of .NYC is that a registrant have a New York City address, and I couldn’t even buy these domain names if I wanted to own them.

I don’t generally write about private domain auctions unless there is something newsworthy. A major bankruptcy auction that has a great domain name featured or a no-reserve auction on a clearly valuable domain name are two examples of auctions that would be interesting to write about. People would be better served emailing publications in the industry, field, or geographic area of their target audience.

It remains to be seen how this auction will do in the next few weeks, but the domain owner (and Flippa) couldn’t have asked for more targeted coverage.

1 COMMENT

  1. The launching of .NYC was publicized all over New York City so if someone didn’t take the opportunity a few months ago to register one of these then why in such a short period of time does he think that someone would want them now especially when you can’t buy one but you have to buy the whole lot.

  2. I think the move is little early to sell, but it shows that media will pick up a story on .nyc and the more domains are being used and developed. The more we will see media coverage. Even for something that not much of a story, ny post still ran it. Very good sign for .nyc

  3. Godaddy

    You reading this? Target.

    I think you guys need do location targeting. Why am I seeing .nyc domains and don’t live in New York. Plus I can’t buy one.

    How is godaddy promoting .nyc in New York ? Anyone know? Just wondering.

    • @Jeff
      I remember seeing some ads placed by godaddy on the sides of pay phone booths (yeah, pay phone booths) around Manhattan when .nyc became available to the general public.

  4. Its not just go daddy, there are subway ads from end users. FoodHelp.nyc is a big city initiative and they pretty much everywhere. There were / are number of other .nyc sites that are promoting their services.

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