Barbara Roe, bobcat breeder and owner of Bitterroot Bobcat and Lynx, of Stevensville, MT., sold the NBA’s Charlotte Bobcats her Bobcats.com domain name. The team had been inquiring about it since 2004, but she rejected their offer of just a couple thousand dollars.
Realizing how much traffic they were losing by using BobcatsBasketball.com for the past few years, the team and Roe reached an agreement to sell the name for $50,000 – a bargain price, in my opinion. Although the owner couldn’t have monetized the domain name for basketball or tickets without infringing on the rights of the NBA Bobcats, the name was probably worth much more to the Charlotte Bobcats than to Bitterroot Bobcat and Lynx. This is a good deal for the buyer.