Mississippi Candidate for Governor Using ccTLD

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I read an article in this morning’s New York Post about Mississippi gubernatorial candidate Robert Foster denying a female reporter’s request to travel along with him on a campaign “ride along.” The NYPost article referenced a tweet from the candidate discussing his decision.

When I visited Foster’s Twitter account, I saw something even more interesting. Mr. Foster is using a country code domain name (ccTLD) for his campaign website. Foster’s campaign website can be found at Governor.MS. The .MS domain name extension is the ccTLD of Montserrat, an island in the Caribbean. As you can probably understand, MS is also the two letter abbreviation for the state of Mississippi.

Although Foster is using a ccTLD domain name for his gubernatorial website, it is being used like a domain hack rather than a country code domain name. I think it works pretty well in this case, and it will probably resonate with his supporters who might not even know what a ccTLD is.

I am not sure what Mr. Foster’s campaign finances are like, but I would recommend buying RobertFoster.com. That domain name is owned by a third party, and it appears to be for sale for $3,924. There are a whole lot of people named Robert Foster, so this seems like a reasonable price.

For the time being, I like the Governor.MS domain name for this usage.

6 COMMENTS

  1. Sound the alarm, politician uses non .com extension!

    This is probably about the first time and it is very bad idea.

    • It is very bad idea… only to “.com warriors”, who try their best to devalue other TLDs lest other TLDs become popular and affect their .com investments.

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