New landing sites of ours using premium .Co #domains: “www.Bank.co” and “www.CreditCards.co”
— Mike Mann (@mikemanndotcom) March 20, 2012
A couple of weeks ago, I posted an article discussing the launch of BankAds, a “managed solution for banking and credit card domains.” In response to questions generated from people who read the article, Sean Sullivan, the founder of the company, answered quite a few questions regarding the company in the comment section of that post.
On my Twitter feed this afternoon, Mike Mann announced that his company launched two new .CO websites – Bank.CO and CreditCards.CO. When I checked the sites out, the landing pages looked like they might be BankAds designs, and Sullivan confirmed that his company is working with Mann on these two websites. According to Sullivan, “BankAds is just now starting the process of getting Mike’s sites indexed within Google. Submitting them to webmaster tools for all serps, adding original content and later this week we will launch some other SEO initiatives”
I asked Sullivan about the launch, and he indicated that BankAds.com should be able to help deliver more revenue for Mann. “We believe that our monetization solution will prove over time to not only increase revenue for domain owners but more importantly help build greater value for the domain asset,” said Sullivan. “By taking once what was just a parked page and turning it into an informative website that features relevant information and product and service offerings, BankAds designed sites will allow domain owners to have more confidence when approaching end users when trying to sell their domain as well.”
There are a couple of reasons why I will be following the progress of these two websites. First, these two keyword terms “bank” and “credit cards” are very competitive, so we can see how well an exact match .CO will be able to compete. Second, we will see if the new BankAds platform gains traction in search engines, and we can also see how the company adds unique content and grows these two websites.
I would imagine both domain names get some type in traffic as is, and if BankAds can bring higher RPC than the traditional parking model right off the bat, Mann will make some money and BankAds might be something other domain investors should look at.