How Keyword Research Helps Me Buy Domain Names |
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How Keyword Research Helps Me Buy Domain Names


Subscribe to Elliot's BlogI hate online advertising that gets in the way of my work. This includes page takeovers, fly-ins, pop ups and pop unders. I don’t think much can be done about page takeovers or fly-ins since the website is responsible for that annoyance, and you can’t really stop them since they’re tied in with the site. However, you can stop pop ups with pre-installed browser programs.

While doing some online research today, I noticed a NetFlix pop under had appeared on my screen. Apparently the pop up blocker doesn’t help with a pop under. I wondered whether there was a program that could stop pop unders, and then I wondered whether someone had registered Surprisingly, nobody had registered it. I wondered whether I should grab it and thought about whether anyone looks for “pop under stoppers.”

After doing some research, I found that nobody looks for “pop under stoppers” – but instead, searchers are looking for a “pop under blocker” or “pop under blockers.” I quickly did a Whois check, and strangely enough was taken, but was available, as was the plural. I don’t know whether these domain names will be worth a lot of money, but the more pop unders that appear, the more likely it is that people will be searching for a pop under blocker – not a stopper – and I have the domain name.

I also got just in case.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (12)

    Tony Lam, DMD

    Nice hand regs, Elliot. That’s the way to do it.

    I registered which also gets searched after reading this.

    Great post.

    September 18th, 2008 at 11:57 am


    I do hate pop up too..
    but ads are getting better/smarter nowadays..

    I recently registered after seeing a video,
    that nearly killed me laughing, at
    (video made by the guys at ‘quiet library’ )

    to my amazement started getting very decent traffic! I’ve decided to put an ad on it today but not the
    annoying pop-ups!

    I’ve put one that would definitely capture every visitor’s attention. Have a look if you wish.

    when I see popups on a website, the latter immediately loses credibility for me, and I think that more and more people feel the same.


    September 18th, 2008 at 12:06 pm



    whatever happened to your mantra: quality over quantity

    days after your purchase of the tantalizing, you tell us about

    what gives?


    Sometimes it’s the little names that become the big names – and it’s fun to find good unregistered names. Doing this is what really got me jazzed about the domain industry when I first started, and I still enjoy it from time to time.

    It also illustrates how keyword research can be helpful when buying domain names.

    September 18th, 2008 at 12:51 pm


    Nice finder elliot. This week i find 2 nice domain. SaleSeeds(dot)com and StoolChairs(dot)com.

    Registered new domain is fun.

    September 18th, 2008 at 2:30 pm

    George Pickering

    Eliott, thanks to your article mentioning @ Traffic – I decided to look into other hybrids. Last month, I purchased

    Last night I was able to hand reg ClosetContractor(s).com, RoomContractor(s).com, WalkwayContractors(s).com, SodContractor(s).com and’

    Our focus in home improvement, so these domains were perfect. Your blog sparked this search and I appreciate your help in inquiring domains that will help my business.

    September 18th, 2008 at 5:05 pm




    Nothing wrong with being a trend setter. You may win some and lose some, but at least you’re always thinking ahead of the curve.


    Don’t listen to naysayers.

    September 18th, 2008 at 5:25 pm

    Tim Davids

    Hey! SuperDooperPopUnderUpBlockerStopperKnockers gotta eat too ๐Ÿ™‚

    September 18th, 2008 at 6:43 pm

    Cardiff International

    This is pretty good going. May be you could develop it and see how it goes in a year or so.

    September 19th, 2008 at 6:35 am

    J.R. Jackson

    What kind of keyword research do you do beyond seeing if the name is available. I have used Googles Keyword Tool but what else do you recommend beyond that?



    September 19th, 2008 at 1:44 pm


    Dear Elliot,

    Great article…Yeah it goes to show that sometimes we can amaze ourselves as to what domains we’ll find that are not registered yet. Interestingly, I too like Elliot got into domaining by doing simple searches and found…When I registered that domain I thought it was great only if I could write a software program that would tell people about which keywords are right ones to choose for a domain…I am thinking of Selling this incredible I feel it has great potential. Any buyer please contact me.


    September 19th, 2008 at 5:48 pm


    There is nothing wrong with hand regging a new domain when you find one. You just have to be careful not to get into the habit of doing it 10 times a day. If was up at an auction, buying it would be a much bigger decision, but not for reg fee. What do you think it would go for in a drop auction?

    September 21st, 2008 at 2:01 pm


    ha..ha.. lucky you, tell me if you reg another funny names ๐Ÿ™‚

    September 21st, 2008 at 4:34 pm

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