Guardian Newspaper Acquires from Guardian Life

According to an article on Media Week  this morning, “The Guardian is set to change its numerous domain names including to as part of a shift to a global digital newsbrand and ongoing expansion in the US and Asia-Pacific.” This is a wise move for the company, and I am sure the acquisition of wasn’t cheap.

Up until around April 10, 2013, domain name was owned by The Guardian Life Insurance Company of America. The company also owns, and it uses for its website. I am unsure of whether the life insurance company used as an independent website or was forwarding traffic like it does with I couldn’t find a sale listing for the domain name, so I assume it was a private acquisition.

On April 14, Guardian News & Media Limited became the registrant of The company is currently forwards to Interestingly, it appears OS Portfolio Holdings, LLC (connected with domain industry company was once the registrant of back in 2011 and prior. The Greenberg Traurig, LLP law firm owned the domain name shortly after, so I don’t know if it was a private acquisition or some other deal. is another branded domain name, and it’s owned by a third (and unrelated) company from Michigan called Guardian Industries.

Once again, we see that .com is the universal extension favored by brands serving multi-national markets. Interestingly, Guardian News & Media Limited is a gTLD applicant, having applied for 5 gTLD strings, although the company did withdrawn from three.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


Leave a Reply

Recent Posts

Taking a Blog Break

I have been writing articles on my blog since 2007. I have been fortunate to have the advertising support of many domain industry companies...

Some Thoughts About 2023

As the year winds down, I have been thinking about what to expect for the upcoming year. I am hopeful that it will be...

How I Am Preparing for the New Year

Less than a week remains in 2022. This is generally a quiet week in terms of domain name sales, so I tend to spend...

Squadhelp Introduces AI Business Name Generator

Earlier this month when OpenAI's ChatGPT chatbot was trending, I discussed some of the ways artificial intelligence (AI) could be used for domain investing....

I Don’t Always Have to Win

I am a highly competitive person. Whether I am playing a tennis match against a friend or playing a board game with my family,...