Guardian Newspaper Acquires from Guardian Life


According to an article on Media Week  this morning, “The Guardian is set to change its numerous domain names including to as part of a shift to a global digital newsbrand and ongoing expansion in the US and Asia-Pacific.” This is a wise move for the company, and I am sure the acquisition of wasn’t cheap.

Up until around April 10, 2013, domain name was owned by The Guardian Life Insurance Company of America. The company also owns, and it uses for its website. I am unsure of whether the life insurance company used as an independent website or was forwarding traffic like it does with I couldn’t find a sale listing for the domain name, so I assume it was a private acquisition.

On April 14, Guardian News & Media Limited became the registrant of The company is currently forwards to Interestingly, it appears OS Portfolio Holdings, LLC (connected with domain industry company was once the registrant of back in 2011 and prior. The Greenberg Traurig, LLP law firm owned the domain name shortly after, so I don’t know if it was a private acquisition or some other deal. is another branded domain name, and it’s owned by a third (and unrelated) company from Michigan called Guardian Industries.

Once again, we see that .com is the universal extension favored by brands serving multi-national markets. Interestingly, Guardian News & Media Limited is a gTLD applicant, having applied for 5 gTLD strings, although the company did withdrawn from three.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


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