Google Acquires

Google has privately (and quietly) acquired the domain name. A current Whois record shows the domain name is now publicly registered to Google at MarkMonitor. The acquisition was reported by Jamie Zoch of DotWeekly, in a Twitter post earlier today:

As you can see, Jamie speculated that the acquisition is related to Google’s Project Loon. The company currently operates a website on Loon.CO, which is also registered to Google. On the Loon website, it says, “Loon is a network of balloons traveling on the edge of space, delivering connectivity to people in unserved and underserved communities around the world.

Prior to the ownership change, the domain name was registered to a company called Loon Systems. has a creation date of June of 1991, making it nearly 30 years old. The earliest archived record in DomainTools’ Whois History tool is from 2001, and it looks like the same registrant had the domain name at that point. is quite valuable, and there are a number of businesses that probably would have loved to own it and have tried to buy it over the years. In fact, the former registrant of had links to other “Loon” entities to help visitors navigate to the correct website. For example, I learned to ski on Loon Mountain in New Hampshire, and there was a link to Loon’s website on

Because the domain name appears to have been acquired in private, I don’t think we will learn about how much Google paid to acquire It is possible the company will report the domain name acquisition in a subsequent SEC filing, but if the company does, my bet is that all of the company’s acquisitions will be rolled up into one number making it impossible to know.

As of the time of publication, does not yet resolve. It will be interesting to see if Google opts to use for Loon’s website or if the company continues to use Loon.CO. By owning, Loon (and Google) can ensure any traffic and email leakage is properly routed to the right place.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


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