GoDaddy is the largest domain registrar in the world. According to its About Us page, GoDaddy has “more than 63 million domain names under management.” Based on my own intuition and experience, I believe GoDaddy is the most recognizable domain name registrar brand in the world.
When it comes to the new domain name extensions, GoDaddy lags far behind in registration volume. nTLDStats.com shows that GoDaddy ranks #6 when it comes to new gTLD domain names under management. As of this morning, there are 1,560,490 new gTLD domain names registered at GoDaddy, which is 5.45% of all new gTLD domain names. Considering that GoDaddy is the largest domain registrar in the world (probably the largest retail registrar, too), I think this figure is quite telling.
For whatever reason, it does not seem like retail buyers are purchasing the new domain names. There are certainly examples of companies using the new gTLD domain names, but the lack of registrations at GoDaddy is a bit surprising given the reach GoDaddy has (the company claims “more than 14 million customers“). Additionally, if you look at the daily registration numbers, it seems like the number of daily new gTLD registrations at GoDaddy is not growing, which is what I would have expected to see. One would assume that the longer the new domain names are for sale, the more people would learn about them and register them.
I understand that the new extensions are more popular in China, which is why China-based domain registrars have the most registrations. However, I would imagine the majority (maybe even vast majority) of these domain names are investments bought cheaply and won’t be developed.
At least so far, I think the GoDaddy new gTLD registration numbers is telling and that is probably more concerning than the Uniregistry price increase.
I am likely biased because of my own .com portfolio. To a lesser degree, I am also biased because GoDaddy is an advertiser and I have been a GoDaddy customer since 2003.