Generally speaking, I am a fan of leasing domain names. A lease provides a monthly or annual income on a domain name my company owns. The usage of the domain name can make it either more valuable for a future sale if the lease doesn’t work out – and it can make the domain name more valuable to the company leasing it.
I have offered lease deals on a few domain names. Several have not worked out over the long term, but I was happy to give the other party a shot at building a business on the domain name, and I was also happy to collect the monthly payments.
In the past, I wrote about some benefits to domain name leasing as well as some downsides to domain name leasing. I think it is important to consider both aspects before offering or agreeing to a lease.
Have you leased one of your domain names before?
Promote leasing on every inbound and underwrite one lease agreement for every four sales. Cashflow is the king.
Epik’s easy leasing option appears to be quite excellent.
(Never leased one yet myself, however, but have some available for that.)
I agree. Epik makes sales & leasing easy.
I leased DrakkarNoir.com from HugeDomain. I did SEO to rank “drakkar noir cologne” to Google’s first page and “drakkar noir” on the 2nd page. I was also building organic traffic from the facebook page and instagram account. I was making money with it through affiliate marketing with Amazon. I paid $1,000 before ending my lease with HugeDomain because I knew I was going to face trademark infringement.
I also leased Matters.com for a short period but there were restrictions and at the end of the day i knew I wasn’t going to buy it so any SEO and advertising would have benefited the domainer a lot leaving virtually no benefits for myself.