First off, congrats to Rick Latona on his great personal accomplishment – he quit smoking and hasn’t had a cigarette in 3 weeks. Three weeks might not seem like a long time, but it is forever for a smoker, especially considering all the stress that comes with managing businesses. The first few weeks after quitting smoking are generally the most difficult when the body craves nicotine, and once over the initial hurdle, the rest is just mind over matter, and we know Rick is a determined person.
From a domain perspective though, Rick’s decision to launch a website on KickTheHabit.com is also equally good. When you build a website on a topic of interest, it makes it much easier to write articles and provide insight, which is something people will surely find interesting. Rick will be able to parlay advice from his quest to quit smoking, and others will be able to learn from this.
Soon enough, with a strong (and growing) user base, Rick may be able to sell products like books, patches and other products to help others kick their habits. This will further motivate him to continue not smoking, as people will look to his success to create their own success stories (not as if he needs added motivation though).
Double congrats to Rick, and all the best to him in both efforts.