People have occasionally asked me if I can help them assess the value of a .net domain name. Although I follow the general domain name aftermarket closely, and I track sales across a variety of extensions, I don’t really have a good pulse on the value of .net domain names. Because of that, I can’t really offer any insight when it comes to the value of .net domain names, even when compared to .com domain name values.
Joshua Schoen shared an interesting comparison of a .com domain name auction sale against a .net domain name auction sale, and I think it is worth highlighting. The discussion that followed on Twitter was also interesting:
Two auction sales show the big difference between .com and .net values these days:
Geode•com – $17,750 – Jan 2020
Geode•net – $504 – April 2020
— Joshua Schoen (@jstenn13) April 23, 2020
Geode.com sold at GoDaddy Auctions for $17,750 in January of this year. As someone who has always been fascinated by geodes, I liked that domain name and was an underbidder. The domain name sold above what I was willing to pay for it.
Like the Geode.com domain name auction, Geode.net also sold in an expiry auction (at NameJet) for $504 this past week. As Josh pointed out, the sale of Geode.net was 2.84% of the value of the .com sale.
Of course, there are outside factors that need to be considered when looking at these two auction results. The difference in exposure on GoDaddy Auctions vs. NameJet could have played a factor in the result in favor of the .com. On the other side, Geode.net might have sold for more because people had recently followed the five figure sale of Geode.com.
From my (biased) perspective, I think it is safe to say that most businesses would prefer to operate on a .com domain name and if they can’t get that or can’t afford it, they will either go with an off brand .com (GetGeode.com for example), ccTLD (Geode.io for example), or a new gTLD domain name (Geode.Site for example). I can’t recall the last time I saw a business or startup using a .net domain name. Actually, I do recall – it was Packet, and I only know this because Packet spent $350,000 to buy Packet.com and no longer uses Packet.net for its website.
I think we would have to look at many other sales involving the same keyword .com and .net domain names to really get a statistically significant idea of the difference in value between .com domain names and .net domain names. We don’t usually see an example like this though, so it was worth highlighting Josh’s tweet.