.Club Registry Reports “Record Month”


.Club domain names are one of the best selling new gTLD extensions. The registry is currently the 6th best selling new gTLD extension, with over 300,000 domain names sold, according to nTLDStats.com. The Registry is reporting that its aftermarket sales are also selling well.

Yesterday, the .Club Registry published a blog post announcing that October was a “record month” in terms of the value of domain names it sold in the aftermarket. According to the .Club Registry, the “(t)otal premium name sales for October, including SnapNames sales and auctions, came to a record $125,372.25. In addition, the registry reported “(a)s of October 31, 2015, total cumulative sales of registry reserved premium .CLUB names came to $1,268,199.27.” I don’t know if this number includes payment plans (future revenue) or realized revenue from completed sales.

I think these are pretty solid numbers for the .Club Registry, especially since this does not include revenue from newly registered domain names. If you multiply the annual renewal cost by the 300,000+ .Club registered domain names, you would be able to see the Registry’s main revenue stream.

It’s neat to be able to get an idea of the Registry’s different revenue streams. They make money on new registrations, they make money from the sale of premium domain names held by the company, and they make money on the re-sale of expired .Club domain names.

I have no idea what it costs to manage and operate a domain registry, but it seems like .Club is off to a solid start.

When you have a moment, check out the .Club Registry blog post. There are quite a few interesting details about their domain name sales and auctions. I know that there are plenty of readers who have no interest in the new gTLD domain names as investments, but I think you’ll find the article interesting from a business management perspective.


  1. If you look at what club stated they spend on marketing, those sales are quickly dissolved.

    The whisper number on the auction to acquire .club was $5M, not sure how much was dropped on 50 cent blunder.

    Like any tech company, not bootstrapping their burn rate is really high with overheads. I don’t think it correlates directly with registrations to a point if profitability.

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