Back in January of 2007, the domain name Tandberg.com was purchased for $1,500,000. The domain sale led the DNJournal weekly sales chart, and it was one of the five largest publicly recorded domain sales of the year. The domain name was sold by Tandberg Data to another company from Norway known as Tandberg, a maker of video conferencing hardware.
Tandberg ASA had to pay $1.5 million to secure the domain name since it was being used by another company operating on it legitimately. Before buying Tandberg.com, Tandberg ASA operated on the Norwegian ccTLD extenion, and they used Tandberg.no as their URL, which they still use today.
This morning, it was reported that Cisco agreed to purchase Tandberg for $3 Billion. While it’s hard to speculate whether the domain name had any impact on the company that employs 1,500 people, with headquarters in Oslo and New York, it certainly made it easier for people to find them online.
The purchase price marks an 11% premium over the value of the shares of Tandberg stock prior to the announcement.