I was driving on 95 in south Florida tonight when I passed a church on the side of the highway. Ordinarily, I wouldn’t have noticed the, but it had a huge banner on the side of the building facing 95 with a giant URL: ChurchOn95.com. Palm Beach Lakes Church of Christ might not be an easy church name to remember while cruising at 80 mph, but they make sure you remember how to find them online.
The domain name redirects to the churchs’ website, PBLOC.org. Whoever decided to buy the easy to remember domain name made a smart marketing decision. Instead of fighting their assumed moniker, they embrace it so people can easily visit them online. Kudos to the Church!
BTW – Merry Christmas… I thought this was a neat Christmas coincidence!