I was driving on 95 in south Florida tonight when I passed a church on the side of the highway. Ordinarily, I wouldn’t have noticed the, but it had a huge banner on the side of the building facing 95 with a giant URL: ChurchOn95.com. Palm Beach Lakes Church of Christ might not be an easy church name to remember while cruising at 80 mph, but they make sure you remember how to find them online.
The domain name redirects to the churchs’ website, PBLOC.org. Whoever decided to buy the easy to remember domain name made a smart marketing decision. Instead of fighting their assumed moniker, they embrace it so people can easily visit them online. Kudos to the Church!
BTW – Merry Christmas… I thought this was a neat Christmas coincidence!
” … while cruising at 80 mph … ”
Well lucky you … 75mph’s the best we can do here in CA … 😉
Merry Christmas, Holiday Holidays, and a Happy New Year to you and yours Elliot … and to all your fellow readers and commentators as well.
“Whoever decided to buy the easy to remember domain name made a smart marketing decision.”
With live video for there services, it is an interesting and smart marketing method. It is sure is more than mp3 only files. Somebody must be working overtime on there website and banner ad.
95 is the best argument for domain sales. There are over 100 billboards on 95 between Palm Beach and Miami. I challenge you to see how many call-to-actions you can remember when you get home.
Excellent example of creative marketing using offline tactics to build online traffic! Easy to remember domain names are important for building traffic. I’ll be sharing this with my readers at http://www.ministrymaven.com.