The first publicly reported seven figure sale of the year was just announced by Sedo. The company successfully brokered Dudu.com to a  to a Dudu Communications, which operates a multilingual social network company called Dudu. The company currently uses  GoDudu.com for its website, so this is a much needed upgrade.

The acquiring company is based in Dubai, and it appears the former owner of Dudu.com appears to be based in China, according to previous  Whois records.

One of the most interesting aspects of the sale was that Dudu.com had not been on the market before it was acquired. Sedo’s domain acquisition team had to reach out on behalf of the buyer to make a deal happen. Fortunately for Dudu, the language difference was not a problem. According to Liesbeth Mack-de Boer, chief sales officer of Sedo, “Our team speaks 27 different languages, so we have the rare ability to handle any kind of negotiation around the globe. With our cultural competency and language abilities, Sedo stands out as being one of the most qualified, proficient and truly international domain marketplace leaders.”

Congratulations to the team at Sedo for earning this million dollar sale. It’s certainly a nice way to start the year.

It’s an illustration of how important the exact match domain name is for a brand. Recently, Square.com began forwarding to SquareUp.com, although it is unknown if the domain name was acquired by the company.

Robin Wauters at TechCrunch appears to be the first to cover the news  this morning.

Sedo ended 2011 on a strong note, recording just over $930,000 in domain sales during the final week of the year. There were 498 total sales completed at Sedo. The highest publicly recorded sale was VitaminCenter.com, a domain name previously owned by Marchex, which closed at $35,000.

One of the most interesting numbers Sedo now reports is the percentage of sales that came from a buy it now listing. Surprisingly (to me), one third of all sales closed last week were from BIN listings. Sure gives me something to consider, since I am pretty much anti-BIN listings.

vitamincenter.com 35000 USD
ooda.com 25000 USD
zooz.com 15000 USD
terracloud.com 15000 USD
whi.ch 14000 GBP
energyswitch.co.uk 12500 USD
hairdesign.com 9850 EUR
schwangerschaft.net 8600 EUR
carpetcleaning.us 8500 USD
yeu.net 8000 USD
teltv.com 7000 EUR
veo.tv 7000 EUR
weightplans.com 6500 USD
mapply.com 6000 USD
nolimithost.com 6000 USD
jim.org 6000 USD
salthouse.com 5000 USD
totalhydro.com 5000 USD
elektro.net 5000 EUR

Sedo  is closing out the year strongly, posting $2.42 million in domain sales last week, including the $500,000 sale of 3D.com. That domain name is under privacy guard at Moniker, so it’s unknown who acquired it, and it’s currently parked. MarketAnalysis.com was the second highest sale, followed by Mike Mann’s News.CO sale.

Also posting this week are sales from Sedo’s Great Domains auction that concluded on the 8th.

Sedo domain sales last week:

3d.com 500000 USD
marketanalysis.com 60000 USD
news.co 50000 USD
cart.com 49999 USD
646.com 20000 USD
supr.com 10000 USD
christiandrugrehab.com 10000 USD
gree.ru 10000 USD
campus.ch 10000 EUR
cremationservices.com 9700 USD
evolvement.org 8500 USD
dirtysouth.com 8000 USD
investir.net 8000 EUR
heres.net 7800 USD
chocoart.com 7500 USD
buygoldonline.net 7300 USD
enai.com 7000 USD
mrm.de 6850 EUR
mann.tv 6600 EUR
arredatutto.com 6500 USD
speednet.net 6200 USD
websiterank.com 6000 USD
yobingo.com 5885 EUR
greeninvestments.com 5500 USD
caviste.com 5400 EUR
arts.tv 5250 USD
caravenue.com 5000 EUR
vitafit.com 5000 USD
equilex.com 5000 USD
after18.com 5000 USD
bslot.com 5000 USD
syncis.com 5000 USD
ciwent.com 5000 USD
pay.cc 5000 USD
ecar.biz 5000 USD
chat.us 4850 USD
luftpistole&luftgewehr.de 4800 EUR
online-nachhilfe.de 4760 EUR
halloween.pl 4750 EUR
einfach-anders.com 4344 EUR
foisgras.fr 4101 EUR
nx.de 4100 EUR
digipay.com 4050 USD
artshare.com 4000 USD
myhealthcheck.com 4000 USD
metrodeals.com 4000 USD
adultsupervision.com 4000 USD
ermail.com 3750 USD
riak.com 3500 USD
dnrd.com 3500 USD
4menu.com 3500 USD
kupibilet.ru 3500 EUR
postcode.eu 3500 EUR
med.me 3100 USD
rollatorshop.com 3000 EUR
4rc.com 3000 USD
hypothekenrechner.com 3000 EUR
artistes-peintre.com 3000 EUR
tintenpatronen.at 3000 EUR
kellylane.com 2888 USD
prawnik.com 2850 USD
robesdemariee.com 2850 EUR
chhj.com 2750 USD
bio-direct.com 2750 USD
myjetset.com 2700 EUR
multikey.com 2600 EUR
dentistemontreal.ca 2600 USD
spezialgeruestbau.com 2550 EUR
ottogas.com 2500 USD
brandp.com 2500 GBP
cleardeal.com 2500 USD
longlifehealth.com 2500 USD
i-cor.com 2500 USD
naturaldermatology.com 2500 USD
goud.eu 2500 EUR
weightplan.eu 2500 EUR
nurseexams.com 2499 USD
chicagorealestateattorney.com 2400 USD
nudj.com 2300 USD
gou.tv 2260 USD
forbrugslån.net 2250 USD
lotto-welt.de 2200 EUR
cellularpeople.com 2177 USD
lais.com 2000 USD
showus.com 2000 USD
yoosee.com 2000 EUR
successlab.com 2000 USD
e-pawn.com 2000 USD
tirecorp.co.uk 2000 USD
electriciancourses.co.uk 2000 GBP
barion.com 1999 USD
computerrepair.us 1995 USD
medicalcodingandbilling.net 1950 USD
blender.co.uk 1900 GBP
ecapitalist.com 1875 EUR
syndrus.com 1850 USD
highspeedinternet.us 1849 USD
whitewall.es 1845 EUR
ulogis.com 1800 USD
grandetaille.fr 1800 EUR
partnervip.com 1795 USD
tradius.com 1700 USD
dentalcare.it 1700 USD
serviceplan.ch 1700 EUR
timehopper.com 1695 USD
lushliving.com 1650 USD
goblink.com 1625 USD
sciencefiction.co.uk 1590 GBP
decked.com 1570 USD
home24.eu 1562 EUR
sportliga.com 1560 EUR
style.pro 1510 EUR
dermartology.com 1500 USD
net-survey.com 1500 USD
0margin.com 1500 EUR
tripmart.com 1500 USD
neulich.de 1500 EUR
debuyer.dk 1500 EUR
mrpoker.us 1500 USD
terenuri.org 1500 EUR
tge.it 1490 EUR
elimitedliabilitycompany.com 1449 USD
iventurecapital.com 1400 EUR
thinkpremium.com 1395 USD
texturespot.com 1300 USD
fipu.com 1300 USD
voetsch.de 1300 EUR
tivolino.de 1300 EUR
hierarchy.biz 1300 EUR
nail-fungus.com 1250 USD
forumjualbeli.com 1250 USD
creditexpert.fr 1250 EUR
mineralwasser.eu 1249 EUR
mailian.com 1200 USD
dmvexam.com 1200 USD
unica.ca 1200 USD
simuladorhipoteca.es 1200 EUR
opendubai.com 1195 USD
zoneoptions.com 1195 USD
duxa.com 1160 USD
honeypowder.com 1150 USD
pmovie.com 1110 USD
retail24.com 1100 USD
financialadvisortraining.com 1085 USD
rc-hobby.de 1071 EUR
makeovers.co.uk 1050 GBP
whywar.org 1050 EUR
shoes.me 1049 USD
michelle.co 1024 USD
xamla.com 1015 USD
qtz.de 1002 USD
mobirocket.com 1001 USD
tpwy.com 1000 USD
marlintalk.com 1000 USD
7eight.com 1000 USD
secretdestinations.com 1000 USD
ubezpieczenieoc.com 1000 EUR
unistroy.com 1000 USD
flyingcarreviews.com 1000 USD
thecomputerhouse.com 1000 USD
okservice.it 1000 EUR
geldanlagecheck.de 1000 EUR
kaufberater.de 1000 EUR
taobao.es 1000 EUR
typhon.de 1000 EUR
torontohotels.org 1000 USD
paperback.co.uk 999 GBP
ddi.net 999 USD
hotelphotographer.com 995 USD
adhealth.com 975 USD
automatenspiele.com 900 EUR
mydog.ch 900 EUR
socialcoupon.de 900 EUR
responsibleuse.com 895 USD
buckconsultants.es 885 EUR
rawseeds.com 850 USD
chione.com 850 USD
sgsgroup.it 850 EUR
therapieshop.de 850 EUR
binaries.nl 850 EUR
sga.co 850 USD
medimonitor.com 800 EUR
dahlia.fr 800 EUR
kushi.de 800 EUR
maja.tv 800 EUR
mrr.es 800 EUR
led-lampen.biz 800 EUR
freerollpoker.org 800 USD
celebritylook.net 795 USD
dealx.de 775 EUR
cityofcolumbia.net 775 USD
mmodata.com 760 USD
karleighfrank.com 750 USD
oneroll.com 750 USD
52y.com 750 USD
tabletreviewsite.com 750 USD
allovoyage.fr 750 EUR
mymat.co.uk 750 GBP
build.fr 750 USD
keyinvest.ch 750 EUR
goldlicht.de 750 EUR
my-bowling.de 750 EUR
cooker.nl 750 EUR
udw.fr 750 EUR
leader.at 745 EUR
novaescola.com 738 USD
darkadventure.com 725 USD
salonfurniture.net 711 USD
strandleben.de 701 EUR
lallama.com 700 USD
biologyforums.com 700 USD
officespace.ch 700 EUR

This past week at Sedo, there were a total of 899 sales, totaling $1.53 million. Most interesting to me was the fact that 35% of the total sales were the result of Buy Now listings, meaning the domain owner had priced the domain name upon listing it for sale. It’s especially interesting in light of my post earlier today about replying to inquiries.

The leading sale of the week was the $40,000 sale of makassar.com, and heartoflove.com followed at 30,000 EUR. There were several two letter .DE sales last week, and the prices seem to be relatively low for the .DE extension (my opinion).

The entire list of Sedo’s public sales over $1,000 from last week are listed below.

makassar.com 2011-12-12 40000 USD
heartoflove.com 2011-12-09 30000 EUR
easycareonline.com 2011-12-05 13000 USD
topoilfield.com 2011-12-12 10825 USD
onlinemastersprograms.com 2011-12-06 10000 USD
kyc.com 2011-12-09 10000 USD
iaso.com 2011-12-09 10000 USD
dj.fm 2011-12-08 10000 USD
littlehouse.co.uk 2011-12-09 10000 GBP
play.info 2011-12-08 9999 USD
xng.com 2011-12-09 9900 EUR
playaespiritu.com 2011-12-12 8000 USD
scandinavia.se 2011-12-05 8000 EUR
coinflip.it 2011-12-08 8000 EUR
centrecommercial.fr 2011-12-12 8000 EUR
gainingweight.co.uk 2011-12-07 8000 GBP
clippingpath.com 2011-12-09 7800 USD
wpmudev.com 2011-12-06 7500 USD
room18.com 2011-12-05 7000 USD
qade.com 2011-12-12 7000 USD
hotels1.com 2011-12-07 7000 EUR
livefootballtv.com 2011-12-08 6700 USD
homeinsurance.biz 2011-12-08 6600 EUR
il.de 2011-12-07 6577 EUR
concrete.tv 2011-12-05 6500 USD
vg.de 2011-12-06 6101 EUR
creativ.com 2011-12-05 6000 EUR
miamimattress.com 2011-12-05 5750 USD
thermio.com 2011-12-09 5250 USD
gratisapps.com 2011-12-06 5000 USD
newsia.com 2011-12-07 5000 USD
home24.at 2011-12-08 4925 EUR