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App.nl: A Picture Perfect Domain Sale

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Sometimes the owner of something can be completely unaware of how much its value will rise over time and that it could become an object of desire for others. This is a common situation with works of artwork and real estate. But the same thing also happens with Internet addresses – it’s just that many people aren’t as familiar with this.

Sixteen years ago, when Bert Pots, a resident of the Netherlands, registered the Internet address app.nl for his company, he COULDN’T have possibly known that the term “app” would take on a whole other dimension and gain a new sense of value in the years to come. Registering the app.nl address cost him about € 9 per month at the time. Fast forward to 2014, when Pots sold it for € 18,500 via the domain marketplace Sedo.

It all started in 1998. Bert Pots had just founded his company

Ignite.com Leads the Way at Great Domains Auction

The first Great Domains auction of 2015 hosted by Sedo ended this morning, and Ignite.com sold for $112,500. The reserve price on Ignite.com had been set between $50,000 – $100,000. In total, the auction grossed a bit under $130,000 in sales, with 6 domain names selling.

I know that Sedo broker Dave Evanson had been reaching out to end user buyers to sell Ignite.com, and there is a good chance one of those contacts was the buyer given the final sale price. Once payment is made and the domain name transfers, I will follow up on this if there seems to be a good story about the acquisition. There are quite a few companies that would benefit from owning Ignite.com, and “ignite” would make an excellent brand name.

The second highest sale of the auction was Wardrobes.com, which sold for 9,999 GBP. The list of the 6 domain names that sold is published below. I presume

.DE Leads the Way at December Great Domains Auction

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Sedo’s Great Domains auction for December ended yesterday, and there was about $188,000 USD in sales closed (several of the sales were in Euros instead of US Dollars). Out of the ten domain names that met reserve and sold, four of them were .DE domain names, Germany’s ccTLD extension.

There were quite a few three letter .com domain names with reserve prices included in the auction, as Aaron Wilkin mentioned last week. Only one of those LLL .com domain names, CCT.com, met its reserve price and sold. I saw that quite a few bids were placed below reserve on those three letter domain names, so perhaps Sedo will be able to close additional sales post-auction.

Listed below are the ten sales from

IDNX Up 25% in Last 12 Months

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According to a tweet that was published this morning, the IDNX domain name price index is up a bit more than 25% over the past 12 months. Prices were up 4.7% in October and down .7% in November. You can visit the IDNX website to see the full chart and report.

Despite the robust growth rate during the course of the last year, the IDNX domain index appears to be underperforming a bit when compared to the NASDAQ 100. According to

InternetOfThings.com Being Brokered by Sedo

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I received a press release from Sedo this morning announcing that the company is the exclusive broker for the InternetOfThings.com domain name. The domain name is being represented by Sedo broker Brian Michitti. InternetOfThings.com was registered more than a decade ago, but with the “Internet of things” becoming a popular buzz term of late, the value has increased significantly.

Although the press release distributed by Sedo does not mention the asking price, Michitti had submitted the domain name for inclusion in a weekly brokerage listing sale article back in June of 2014, and the asking price had been

October 2014 Great Domains Auction Results

Sedo shared the results of its October Great Domains auction, and there were 11 domain names that met the reserve price and sold. The sales were both in USD and EUR, and over $100,000 worth of domain names were sold during this month’s auction.

A trio of three letter .com domain names were the largest sales at this auction, and several ccTLD domain names also sold. Since the auction ended this afternoon, I don’t believe these deals have completed yet at the time of this publication.

Great Domains auction results for October 2014: