Sometimes the owner of something can be completely unaware of how much its value will rise over time and that it could become an object of desire for others. This is a common situation with works of artwork and real estate. But the same thing also happens with Internet addresses – it’s just that many people aren’t as familiar with this.
Sixteen years ago, when Bert Pots, a resident of the Netherlands, registered the Internet address app.nl for his company, he COULDN’T have possibly known that the term “app” would take on a whole other dimension and gain a new sense of value in the years to come. Registering the app.nl address cost him about € 9 per month at the time. Fast forward to 2014, when Pots sold it for € 18,500 via the domain marketplace Sedo.
It all started in 1998. Bert Pots had just founded his company



