Moniker

The Moniker Live Auction at TRAFFIC New York ended yesterday, reaching a grand total of $2,967,500 in sales. Quite simply, the well-priced good names sold (many above the reserve category).   I believe the final results of the auction were better than most expected, which was boosted by the sale of FinancialAid.com (and a small package of similar names).
For the most part, it appears that the most “usable” domains sold for the big money. Aside from a few of the .me names that sold for over $20,000, this was a very conservative auction.   Domain investors (myself included) are being more cautious about where to allocate funds, and it’s hard to justify spending tens of thousands of dollars on a domain name if the domain’s usage isn’t obvious.
Personally, I believe Floor.com was the steal of the show. Not only is a huge modular carpet and flooring company known as FLOR (pronounced “floor”), but it is the category defining domain name for a multi-billion dollar industry.   If FLOR did not buy this domain name, it could be a deadly mistake, as a competitor now owns the best name in their industry. That’s the problem with buying a “brandable” web 2.0 name, when the category defining generic domain may come on the market.
Below is the final auction tally, with my personal favorite best buys highlighted.   All in all, this was a successful auction.   Combined with the other auctions, there were almost $4 million in domain sales these past few days.
FinancialAid.com           $800,000
Floor.com                         $275,000
Camps.com                         $110,000
LT.com                               $100,000
Cleaning.com                   $100,000
Searching.com                   $90,000
BirthdayPresents.com     $80,000
Plans.com                           $70,000
Date.me                               $70,000
Sax.com                               $70,000
Literature.com                 $60,000
US.org                                 $45,000
ShortStories.com             $40,000
Clarinet.com                     $40,000
Microphone.com                 $40,000
SchoolLoan.com                 $35,000
Trumpet.com                       $35,000
Love.me                               $32,500
CEO.info                             $32,500
Winks.com                           $30,000
MusicStudio.com               $30,000
Hometown.com                     $30,000
AnsweringService.com     $25,000
LowRateMortgage.com       $22,500
RestaurantSupply.com     $22,500
Property.net                     $22,500
HerbalTeas.com                 $21,000
arizona.info                     $21,000
Kiss.me                               $20,000
Ask.me                                 $20,000
Pepperoni.com                   $20,000
Camera.net                         $20,000
DogTrainers.com               $20,000
Frisky.com                         $20,000
ChickenRecipes.com         $19,000
Bulldozers.com                 $18,500
Buy.me                                 $17,500
Delegates.com                   $16,000
AncientArt.com                 $15,000
Loan.me                               $15,000
Bilingual.com                   $15,000
LifeInsurancePolicies.com $15,000
Massager.com                     $13,500
Ankle.com                           $13,000
HolyGrail.com                   $12,500
FirstDown.com                   $12,500
Marry.me                             $12,000
YellowRoses.com               $12,000
Sponsored.com                   $12,000
Examinations.com             $11,000
WhiteRoses.com                 $11,000
MiniMart.com                     $11,000
Amateur.net                       $11,000
Calls.mobi                         $11,000
Show.me                               $10,000
Technology.net                 $10,000
Tmployment.net                 $10,000
RolePlay.com                     $10,000
BankStatements.com           $9,000
WirelessHeadphones.com   $9,000
GameDevelopers.com           $8,500
VYK.com                                 $8,000 (benefits the ICA)
Methodology.com                 $8,000
Joke.net                               $8,000
SleepWalking.com               $7,500
Watch.me                               $7,500
Play.me                                 $7,500
Pathologist.com                 $7,000
CelebrityWeddings.com     $7,000
ClinicalPsychology.com   $6,500
Rent.me                                 $6,000
Liabilities.com                 $6,000
JapaneseGardens.com         $6,000
HotBlonde.com                     $6,000
CatBreeders.com                 $5,500
Rescued.com                         $5,000
Starve.com                           $5,000
PressConference.com         $5,000
marblefloor.com                 $5,000
OilDrilling.com                 $4,500
TelephoneConference.com   $4,500
CollectiblePlates.com     $4,500
DivingBoard.com                 $4,000
MarriageTherapists.com   $3,000
Trades.net                           $3,000
BikeStands.com                   $3,000
ElectronicSupplies.com   $3,000
SurroundSoundSystems.com   $3,000
Cuban.net                             $3,000
Europe.mobi                         $3,000
Condominiums.net               $3,000
StopSmoking.info               $2,500
OfficeFurniture.info       $2,500
Spanish.mobi                       $2,500
VintageCigars.com             $2,450
SoyPasta.com                       $2,000
Stores.mobi                         $2,000
2009.org                               $2,000
666.mobi                               $1,500
MMM.mobi                             $1,500
Races.mobi                               $750
TOTAL     $2,967,500

FinancialAid.com just sold at the Moniker TRAFFIC auction for $800,000. The auction is showing strength in my opinion, although some great names have passed at over $1mm – including a pair that sold for $3,000,000 at the last auction in New York.
It’s interesting to note (as someone pointed out to me), FinancialAid.com appears to be owned by major lending company, CIT. According to the CIT website, “CIT helps middle market businesses seize once-in-a-lifetime opportunities through business loans and financing products.”
Also included in the sale is FinancialAide.com.

Moniker’s Live TRAFFIC auction will take place this afternoon at 3pm.   As I said earlier today, I think the auction results will be strong – especially in light of today’s economic conditions. As always, the auction will be simulcast live on webmasterradio.fm, and bidding can be done online if you sign up and download the bidding tool.
Many of the domain names below will be up for auction today:
Cleaning.com
Trumpet.com
Europe.mobi
Date.Me
Show.Me
Love.Me
Buy.Me
Watch.Me
Play.Me
Ask.Me
Kiss.Me
Rent.Me
Loan.Me
Marry.Me
Gasprices.us
Hotblonde.com
Roleplay.com
BankStatements.com
Windelectricity.net
Scrimmage.com
Pathologist.com
Employment.net
Liabilities.com
CornedBeef.com
Aidsresearch.com
Ankle.com
Celibate.com, celibacy.com
Chickenrecipes.com
Daisies.com
Us.org
Camera.net
Pepperoni.com
Restaurantsupply.com
LowRateMortgage.com
Xx.net
Winks.com
Answeringservice.com
Creditscores.net
Consumerloans.com
Microphone.com
Pensionplan.com
Plo.com
Temporaryjobs.com
Shortstories.com
Vhs.com
Fired.com
Literature.com
Cancerresearch.com
Doug.com
Healthcareplans.com
Web.org
Birthdaypresents.com
Videodownloads.com
LT.com
Disabled.com
Electricbikes.com
Redroses.com
Warez.com
Deposits.com
Mine.com
LeaseCars.com
Internetdating.com
Poem.com
Graphs.com
Cheapsoftware.com
Teenagers.com
Financialaid.com
Lowfare.com
Partysupplies.com
Zimbabwe.com
Searching.com portfolio
Ad.com
Bond.com
Babysitting.com
Winter.com
Creditscores.com
Sleep.com
CreditCheck.com, FreeCreditCheck.com
Stock.com
Adware.com and net
Homerun.com
Gas.mobi
CTR.com
Look.com
Camps.com
GasPrices.com
Blonde & Blond.com
Dancing.com
Bulldozers.com
99.net
Flights.net
Sites.com
Pokertours.com
Ticketsales.com
Calls.mobi
Sax.com
Ancientart.com
Catbreeders.com
Stores.mobi
Cuban.net
Clarinet.com
Clinicalpsychology.com
Musicstudio.com
666.mobi
MMM.MOBI
Races.mobi
Holygrail.com
Rescued.com
2009.org
Child.info, Father.info, Mother.info
Spanish.mobi
Officefurniture.info
Sponsored.com
Condominiums.net
Examinations.com
Laugh.net
Methodology.com
Stopsmoking.info
Bikestands.com
Soypasta.com
Keywordselection.com
Marblefloor.com
Summercamp.com
Collectibleplates.com
Surroundsoundsystems.com
Electronicsupplies.com
Pressconference.com
Vintagecigars.com
Retrain.com
Starve.com
Usedmaseratis.com
Wirelessheadphones.com
Divingboard.com
Celebrityweddings.com
Telephoneconference.com
Property.net
Bilingual.com
Oildrilling.com
Greeninformation.com
Joke.net
Sleepwalking.com
Minimart.com
Cheapgas.us
Ugly.net
Japanesegardens.com
Orders.net
Located.com
Baseballplayer.com
Gamedevelopers.com
Technology.net
Amateur.net
Knuckleball.com
Breathtaking.com
Drillpress.com
Sportcoats.com
Schoolloan.com
Dogtrainers.com
Smart.org
Tabloids.com
Whiteroses.com
Yellowroses.com
CarBrokers.com
Firstdown.com
Podcasts.net
Discountrate.com
Bubblebath.com
Guardians.com
Fabulous.net
Massager.com
Emissionsfree.com
Delegates.com
Elegance.com
Barbells.com
Sales.net
GroupRates.com
Frisky.com
Discountdrugstore.com
Familycounsellor.com
Arizona.info
HerbalTeas.com
Furniturerepair.com
Blackjacktable.com
CEO.info, Teen.info
Companionship.com
Governmentprograms.com
CarChargers.com
SummerCourses.com
CellularPlan.com
Candlestick.com
Sports.info
Neuroses.com
Hometown.com
MensOutlet.com
Chop.com
Moonshine.com
Much.com
Shutter.com
Minority.com
Pickuplines.com
Upscale.com
Forget.com
Giantpanda.com
Drunkdriving.com
Waterfall.com
Easypayments.com
Seniordating.com
Mermaids.com
Plans.com
EDollars.com portfolio
Cutegirls.com
Subways.com
Accountingjobs.com
Chosen.com
Floor.com
Policy.com
Pay.com
Promqueen.com
Autobody.com
Affiliateprogram.com
Trades.net

Now that the three preliminary auction lists have been released by Moniker, Aftermarket.com and Rick Latona, I want to give my top picks for each domain auction.   Of course, all of these picks really depend on the reserve prices, as high reserves will dissuade bidding.
I think there are some fantastic names up for bid, and depending on the reserve prices, these auctions combined could set a live domain auction record. After many conversations with people in the industry, it doesn’t sound like there are a whole lot of buyers right now. However, that could certainly change if the domains are priced right. In my opinion, a great domain name is offered for sale at the right price just once. If you miss your opportunity to grab the name, it’s gone for good.
Below is the current catalog for each company, and I highlighted my top choices:
Moniker Auctions:
Cleaning.com
Trumpet.com
Europe.mobi
Date.Me
Show.Me
Love.Me
Buy.Me
Watch.Me
Play.Me
Ask.Me
Kiss.Me
Rent.Me
Loan.Me
Marry.Me
Gasprices.us
Hotblonde.com
Roleplay.com
BankStatements.com
Windelectricity.net
Scrimmage.com
Pathologist.com
Employment.net
Liabilities.com
CornedBeef.com
Aidsresearch.com
Ankle.com
Celibate.com, celibacy.com
Chickenrecipes.com
Daisies.com
Us.org
Camera.net
Pepperoni.com
RestaurantSupply.com
LowRateMortgage.com
Xx.net
Winks.com
Answeringservice.com
Creditscores.net
Consumerloans.com
Microphone.com
Pensionplan.com
Plo.com
TemporaryJobs.com
Shortstories.com
Vhs.com
Fired.com
Literature.com
Cancerresearch.com
Doug.com
Healthcareplans.com
Web.org
BirthdayPresents.com
Videodownloads.com
LT.com
Disabled.com
Electricbikes.com
Redroses.com
Warez.com
Deposits.com
Mine.com
LeaseCars.com
Internetdating.com
Poem.com
Graphs.com
Cheapsoftware.com
Teenagers.com
FinancialAid.com
Lowfare.com
PartySupplies.com
Zimbabwe.com
Searching.com portfolio
Ad.com
Bond.com
Babysitting.com
Winter.com
Creditscores.com
Sleep.com
CreditCheck.com, FreeCreditCheck.com
Stock.com
Adware.com and net
Homerun.com
Gas.mobi
CTR.com
Look.com
Camps.com
GasPrices.com
Blonde & Blond.com
Dancing.com
Bulldozers.com
99.net
Flights.net
Sites.com
Pokertours.com
Ticketsales.com
Calls.mobi
Sax.com
Ancientart.com
Catbreeders.com
Stores.mobi
Cuban.net
Clarinet.com
ClinicalPsychology.com
Musicstudio.com
666.mobi
MMM.MOBI
Races.mobi
Holygrail.com
Rescued.com
2009.org
Child.info, Father.info, Mother.info
Spanish.mobi
Officefurniture.info
Sponsored.com
Condominiums.net
Examinations.com
Laugh.net
Methodology.com
Stopsmoking.info
Bikestands.com
Soypasta.com
Keywordselection.com
Marblefloor.com
SummerCamp.com
Collectibleplates.com
Surroundsoundsystems.com
Electronicsupplies.com
Pressconference.com
Vintagecigars.com
Retrain.com
Starve.com
Usedmaseratis.com
Wirelessheadphones.com
Divingboard.com
Celebrityweddings.com
Telephoneconference.com
Property.net
Bilingual.com
Oildrilling.com
Greeninformation.com
Joke.net
Sleepwalking.com
Minimart.com
Cheapgas.us
Ugly.net
Japanesegardens.com
Orders.net
Located.com
Baseballplayer.com
Gamedevelopers.com
Technology.net
Amateur.net
Knuckleball.com
Breathtaking.com
Drillpress.com
Sportcoats.com
Schoolloan.com
Dogtrainers.com
Smart.org
Tabloids.com
Whiteroses.com
Yellowroses.com
CarBrokers.com
Firstdown.com
Podcasts.net
Discountrate.com
Bubblebath.com
Guardians.com
Fabulous.net
Massager.com
Emissionsfree.com
Delegates.com
Elegance.com
Barbells.com
Sales.net
GroupRates.com
Frisky.com
Discountdrugstore.com
Familycounsellor.com
Arizona.info
HerbalTeas.com
Furniturerepair.com
BlackjackTable.com
CEO.info, Teen.info
Companionship.com
Governmentprograms.com
CarChargers.com
SummerCourses.com
CellularPlan.com
Candlestick.com
Sports.info
Neuroses.com
Hometown.com
MensOutlet.com
Chop.com
Moonshine.com
Much.com
Shutter.com
Minority.com
Pickuplines.com
Upscale.com
Forget.com
Giantpanda.com
Drunkdriving.com
Waterfall.com
Easypayments.com
Seniordating.com
Mermaids.com
Plans.com
EDollars.com portfolio
Cutegirls.com
Subways.com
AccountingJobs.com
Chosen.com
Floor.com
Policy.com
Pay.com
Promqueen.com
Autobody.com
Affiliateprogram.com
Trades.net
Aftermarket.com Auctions
spywaretracker.com
Openings.com
parttimehelp.com
namelender.com
sciencebooks.com
studentcreditcard.net
taxoutlet.com
flooddamages.com
twinsizebed.com
usedclothingstores.com
classic.net
heatingfuel.com
addicting.org
formula.info
hospitalclothes.com
Drive.net
traveldirectory.com
equipmentbrokers.com
parentingtips.net
husband.com and wife.com
PianoTuners.com
deskheaters.com
acidrefluxrelief.com
antiitch.com
FluPrevention.com
footspray.com
reports.info
stayathome.com
dabbler.com
Palermo.com
studentchecking.com
energytips.com
kidflicks.com
officecomplex.com
peephole.com
rearend.com
RickLatona.com Auctions:
Wines.net
BroadwayShows.com
GolfClubs.com
CR.com
423.com
PublicAuctions.com
Drugs.net
Chew.com
ND.net
GD.net
Sugarless.com
SecurityAlarms.com
Microbrewers.com
Monopolies.com
LotteryNumbers.com
PreOwnedJets.com
HighFidelity.com
GolfClubRepair.com
GayLawyers.com
FrenchPerfumes.com
CustomBoots.com
ComputerBatteries.com
BlackEntrepreneur.com
BlackEntrepreneurs.com
BreastExamination.com
ModelSchools.com
PrinceEdward.com
BabyAnnouncements.com
CountryClubs.com
TruckRims.com
OneHourPhoto.com
Coeds.net
Rhodes.com
EFS.com
Cyberspace.com
Audit.com & Audits.com
MCC.com
ResearchLab.com & ResearchLabs.com
Atriums.com
GolfJackets.com
GolfSweaters.com
FinancialBrokers.com
DayTraders.com
CountryLakes.com
Lisbon.net
PER.com
NAP.com
GolfClothing.com
Tasks.com
SanJuan.com
Gas.info
Schnapps.com
PostOfficeBox.com
Spreadsheets.com
PaintContractors.com
MufflerRepairs.com
OilandLube.com
French.net
Vino.com
Cognacs.com
RugCleaning.com
RentalCondos.com
TheBronx.net
DefenseAttorneys.com
BrooklynLawyers.com
SecondaryLending.com
Autos.net
ER.com
StockShares.com
StockBuying.com
StockOrder.com