Despite not having much of a financial stake with the new domain extensions at this point, I’ve been reading the Donuts blog with great interest as the company shares renewal data and insight. Since the vast majority of companies in the space are private, I did not expect to learn much aside from observations made using data from nTLDStats  (or NameStat.org).

As a privately held company, Donuts does not have to publicly share its  private data. In fact, most private companies in this space do not share beyond what is required. Donuts has been sharing though, and it is nice to see.

The information that Donuts is sharing is of interest to me both as an investor and as someone who covers domain industry news. It is useful to see renewal numbers, and it is also interesting to read Donuts’ interpretation of what they are seeing. For instance, I thought it was very interesting that Donuts believes  “more expensive domains will renew higher, other factors being equal, as the registrants have ascribed more value to those names.”

This level of sharing will likely be