An observation I have made is that some new gTLD registries and some domain registrars promote various domain extensions to companies encouraging them to use these alternative domain names as companion websites. In my opinion, having multiple websites for one company can be confusing and potentially dangerous to consumers.
I read Alan Dunn’s well written article about Nissan and their attempt to get the Nissan.com domain name. It’s a very interesting read when you have a few moments. One thing that struck me was when Alan wrote about Nissan’s domain name strategy:
“In fact, on Page 26 of the opening brief, it reads:
“Nissan Motor’s Internet Strategy Manager, Merril Davis, puts it in a firm-wide memorandum distributed in 1999, ‘our current proliferation of regional websites and URL’s creates confusion for customers and fragments [the] Nissan and Infiniti brands.”
I couldn’t have said it better myself.
Furthermore the corporate website for the Nissan Motor Corporation is located at Nissan-Global.com, which doesn’t show up on the first page of Google when you search for Nissan. The company even owns NissanGlobal.com (without the hyphen) and doesn’t forward the name to Nissan-Global.com. Obviously, Goliath has some issues in understanding how domain names work.
Nissan Motor Co. also operates ChooseNissan.com, NissanFinance.com, NissanNews.com, NissanOnetoOneRewards.com and likely others.”
I don’t know about you, but this
