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Amazon Acquires 3 .Club Domain Names

New gTLD

July 12, 2016

Amazon has acquired three domain names from the .Club registry, matching generic brands the company operates. Amazon acquired Prime.Club, Alexa.Club, and Fire.Club. All three of these domain names were acquired for an undisclosed amount, and Amazon used its corporate registrar for the purchase.

Today is “Prime Day,” at Amazon. The company is offering special deals to customers who are Prime members at Amazon. Prime.Club is being used by Amazon to forward traffic to the Amazon Prime Day landing page with special Prime Day deals. Alexa.Club currently forwards to the Amazon Alexa landing page, and Fire.Club currently forwards to the Amazon Fire landing page.

.Club Chief Marketing Officer Jeff Sass complemented Amazon on its

New gTLD

Elliot Silver

July 11, 2016

Some people might not like the Data.World domain name, but it doesn’t look like having a domain name with a new gTLD extension caused fundraising issues for an Austin-based startup.

According to an article this morning in the Austin Business Journal, “Data.World Inc., a data analytics and collaboration platform maker, has raised a $14 million series A round of funding from a syndicate of more than 24 investors.”

As you can see, the company

New gTLD
SEO

Elliot Silver

July 8, 2016

Bill Hartzer is a SEO strategist, and he has been pretty vocal about the new gTLD domain names. I saw a presentation he gave at the 2016 Rocks Digital Marketing Conference held last week at the Addison, Texas Convention Center, and I want to share it with you.

For those of you who have been following developments in the new gTLD space, many of the slides will look familiar. There has been ample discussion had about quite of few of the topics in Bill’s presentation, but there may be some newer topics that you haven’t seen yet.

If you have questions or comments about Bill’s presentation, I am sure he will be willing to answer them.

New gTLD

Elliot Silver

July 6, 2016

Jason Schaeffer (who is on quite a role defending domain names in UDRP proceedings) shared some information about the .Tube domain name extension that I want to share with you.

The .Tube extension is owned by a company called Latin American Telecom, LLC whose founder is Rami Schwartz. Rami came up with the idea for .Tube in 2007 when he purchased approximately 1,500 (keyword) tube.com domains and built individual channels. Since 2010, Rami and Jason worked together to win the rights to the extension, and prevailed against both Google and Donuts in a private auction in 2015.

According to Jason, .Tube is positioning

New gTLD

Elliot Silver

June 27, 2016

Chris Sheridan shared a great Q&A video interview with WordPress founder Matt Mullenweg at WordCamp Europe 2016. At around the 20 minute mark of the video, Matt discusses the .Blog new gTLD domain extension that was acquired by WordPress earlier this year.

The discussion focused around the revenue sources for Auttomatic, the parent company of WordPress. Previously, there were three revenue “buckets” for the company, but the .Blog extension is poised to become the fourth bucket. In fact, Matt has big plans for .Blog domain names, and he predicted selling .Blog domain names “could be a multi $100 million business.”

VentureBeat reported that the .Blog extension was acquired for $19 million, although Matt is a bit coy in this interview due to what I presume are legal reasons.

.Blog is definitely an extension that I will be watching, especially when it comes to the marketing of these domain names. WordPress has a massive audience and .Blog is an extension that should see considerable traction.

Have a look at the video interview below:

New gTLD
Rightside

Elliot Silver

June 26, 2016

The big domain name industry news last week was the revelation that Donuts made a $70 million cash offer to Rightside to buy the publicly traded company’s new gTLD domain name extensions. Within several hours after the news of the offer was announced, Rightside issued its own press release to announce that it would give the offer (and any other offers) due consideration.

I am curious about whether you think Rightside should accept this offer and sell its new gTLD extensions. This decision is important because the company needs to do what’s right for its employees and shareholders now and in the future, and the outcome of this decision could have a big impact on the company.

I am not asking if you think they will or will not accept the offer, but rather if you think they should accept the offer. Vote in the poll below and share your thoughts:

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New gTLD

Amazon Acquires 3 .Club Domain Names

Data.World raises $14 Million in Funding

Bill Hartzer’s “SEO and the Not Com Revolution” Presentation

.Tube to Offer “Video Curator” Plugin for WordPress

“.Blog Could be a Multi $100 Million Business”

Poll: Should Rightside Accept Donuts’ $70 Million Offer?

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