NamesCon 2017 is on track for another record-breaking year! People from all facets of the domain industry have already started networking on the NamesCon mobile app and are getting ready to head to Las Vegas in less than two weeks. Tickets are still available for purchase to those wishing to attend the largest domain name conference in the world. The conference is held at the Tropicana Hotel and Casino in Las Vegas from January 22-25, 2017.
We are running these interviews to introduce attendees to NamesCon sponsors, and to get to know the people behind the banners. Today’s Spotlight interview is with Jeffrey Sass, CMO at .CLUB Domains, LLC.
What is your company’s mandate; what sets you apart?
Unlike many of the new domain extension registries, we are solely focused on one word, .CLUB, and from the beginning, we have approached things from the perspective of building a global brand that anyone with a passion can relate to. As a domain extension .CLUB is unique because its usage is truly global. The word “club,” in English, is recognized, used and means the same thing all over the world and across multiple languages. The other thing that is special about “club” is that it represents community and people coming together around a common interest or passion. This makes .CLUB easy to understand as a domain and meaningful for a broad range of uses, from existing clubs, to sports figures and celebrities for their fan clubs, to startups with membership and subscription models, to bloggers who are passionate about a particular topic, and on and on and on.
Who benefits from your product or service?