GoDaddy is set to introduce a Lease to Own purchase option for buyers of aftermarket domain names listed for sale via Afternic. This option has been one of the unique points of differentiation for sellers on Dan.com, a company acquired by GoDaddy last year.
While I offer LTO on most of my domain names I have listed on Dan, I am cautious about it with others because of the potential damage highlighted by Brad Mugford:
Interesting, but a quick question.
Is the buyer allowed to use the domain during the lease period?
If so, where are the terms regarding the buyer’s usage?
For the low price of a LTO payment, a buyer could possibly damage the value of a domain.@jamesiles @PaulENicks https://t.co/lWxvZBwiJL
— DataCube (@datacubecom) July 14, 2023