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GoDaddy Extends LTO to $5 Million – but Use Discretion

Elliot Silver
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On Friday, GoDaddy (via Afternic) announced it would allow sellers to offer Lease to Own (LTO) transactions for up to $5 million. Since inception, GoDaddy has capped the maximum LTO deal at $100,000, so this extension offers greater flexibility to domain name sellers.

I think this is great, but domain investors need to use their best discretion with an offering of this magnitude.

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Umami.com Back in Auction at GoDaddy

Elliot Silver
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The Umami.com domain name was in an expiry auction at GoDaddy last month. The winning bid for the auction was $100,000, as noted by Raymond. Because of the nature of GoDaddy expiry auctions, the winning bidder is not publicly known.

For whatever reason, the winning bidder did not pay for the domain name, nor did the runner up. In the case of a bidder default, I was under the impression that GoDaddy offered the domain name to under bidders sequentially until someone opted to purchase the domain name. Apparently, I was incorrect.

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.AI Search Volume is Quite High

Elliot Silver
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I appreciate that GoDaddy now shows how many searches are made by its customers for specific domain names that have relatively high search volume. This isn’t simply the case for domain names that are for sale. GoDaddy is also showing the number of searches within its Domain Broker Service call to action box within the search stream.

With this information, we are able to compare the number of searches between extensions. I thought about this while searching for the price of Luminous.ai, which is listed for sale via GoDaddy. My company owns Luminous.com and was curious about the asking price for the .ai domain name.

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GoDaddy Auctions Masterclass on December 11

Elliot Silver
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GoDaddy’s Domain Academy will be hosting a masterclass focusing on domain auction strategy for GoDaddy Auctions. The session will be hosted by GoDaddy’s Joe Styler and Bart Mozyrko. Joe is a longtime GoDaddy employee, and he leads the GoDaddy Auctions team.

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GoDaddy DBS Broker Tom McCarthy Explains His Role

Elliot Silver
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GoDaddy has two distinct brokerage teams that work exclusively on behalf of buyers or sellers. The Afternic team represents sellers who have listings on the platform. If an offer is made by a buyer for a domain name listed on Afternic, the Afternic broker’s role is to get the most money for the domain name on behalf of the seller. If an offer is made through GoDaddy’s Domain Brokerage Service (DBS), the DBS broker works to get the buyer the lowest price.

Tom McCarthy is a broker on GoDaddy’s DBS team. I understand he is one of the top performing brokers on the team. When I receive inbound offers for domain names I don’t have listed on Afternic, and Tom is representing the buyer, I know the buyer is serious and educated about domain name values.

Tom recently began posting more regularly on X, and he posted a thread identifying the differences between the DBS and Afternic teams, and the role he plays as a buyer’s broker. I think it’s a good read for people to get an idea of what the DBS team does and who they represent.

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GoDaddy’s Paul Nicks Retires

Elliot Silver
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Paul Nicks is a longtime GoDaddy employee of 18+ years, has announced his retirement from the company. Paul previously served as President of the company’s Domains division and most recently oversaw the group that worked directly with domain investors. In his roles, Paul oversaw the domain name aftermarket at GoDaddy along with numerous lines of business that impact domain investors.

Paul shared the news on LinkedIn this morning:

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