Clubhouse has announced that it will be undergoing a rebranding due to brand confusion with the other Clubhouse. The company that operates its website on the Clubhouse.io domain name announced that it will be rebranding as Shortcut. The company appears to have been able to acquire Shortcut.com in advance of the rebranding news (Whois is private, so I can not independently confirm).

Clubhouse announced the news today on Twitter:

Read all about the new name change: https://t.co/PRLnvbkWFK

— Clubhouse (soon to be Shortcut) (@clubhouseio) July 29, 2021

There are moments of pure excitement with the world of domain investing. Winning a competitive auction, receiving a domain name sale payment email from a domain name marketplace, confirming an inbound or outbound domain name transfer, an inquiry or offer from a qualified prospect, and a fruitful negotiation with a tough counterpart. I am sure there are more, but you get the picture.

Beyond these sometimes fleeting moments, there is a great deal of boredom in the domain space. There is only so much time that can be spent seeking out domain names to buy, bidding on domain names, and negotiating sales. A great deal of the day to day domain investment management activity is pretty boring to me.

I have been excited about “Dan.com 2.0” which has been in the works for quite some time. The company launched the newest iteration of its platform a week ago, and I have had some time to poke around over the last week

Dan has been an advertiser on my blog, and I slowly started listing names on the platform a little over a year ago. I’ve sold quite a few domain names there, and as a result, I now list nearly all of my inventory-quality domain names on Dan in addition to quite a few of my highest value domain names. I appreciate that Dan is an advertiser here, but Dan has earned my business by producing domain name sales results.

After spending some time checking out the back end of the Dan platform as well as looking at the landing pages, I want to share a few thoughts about it:

Just about every afternoon, I receive an email from DropCatch.com with the subject, “Daily Auction Results.” The email lists the domain names I bid on but lost in auctions that ended that day. This email isn’t very useful, particularly because the sale price is not disclosed, but I do find myself occasionally saying, “shit, that auction ended today?”

Instead of sending an email with auction results, DropCatch customers might be better served by receiving an Active Auction email. This email would be helpful if it included the domain names customers are bidding on along with the current auction price and auction end date.

Imagine you run a startup company with a generic sounding name. Because you’re a startup with little funding, you’ve decided to save money and use a low value domain name. Perhaps you’ve hand registered a new gTLD domain name or you grabbed something like GetBrand.com or ItsBrand.com instead of Brand.com. You share some news and a major publication writes about your company but doesn’t include a link to your website. Good luck being found.

That’s sort of what happened to a company called WellSaid, which was written about today in TechCrunch. Technically, the company is called WellSaid Labs, but the title of the article mentions WellSaid, and the company is known as WellSaid. In fact, if you look at the company’s website, it refers to itself as WellSaid rather than WellSaid Labs. In the TechCrunch article, there was not a single link to the company’s website. This is not unusual. Many industry and mainstream publications write about a company without a link to its website.