I have been excited about “Dan.com 2.0” which has been in the works for quite some time. The company launched the newest iteration of its platform a week ago, and I have had some time to poke around over the last week

Dan has been an advertiser on my blog, and I slowly started listing names on the platform a little over a year ago. I’ve sold quite a few domain names there, and as a result, I now list nearly all of my inventory-quality domain names on Dan in addition to quite a few of my highest value domain names. I appreciate that Dan is an advertiser here, but Dan has earned my business by producing domain name sales results.

After spending some time checking out the back end of the Dan platform as well as looking at the landing pages, I want to share a few thoughts about it:

Just about every afternoon, I receive an email from DropCatch.com with the subject, “Daily Auction Results.” The email lists the domain names I bid on but lost in auctions that ended that day. This email isn’t very useful, particularly because the sale price is not disclosed, but I do find myself occasionally saying, “shit, that auction ended today?”

Instead of sending an email with auction results, DropCatch customers might be better served by receiving an Active Auction email. This email would be helpful if it included the domain names customers are bidding on along with the current auction price and auction end date.

Imagine you run a startup company with a generic sounding name. Because you’re a startup with little funding, you’ve decided to save money and use a low value domain name. Perhaps you’ve hand registered a new gTLD domain name or you grabbed something like GetBrand.com or ItsBrand.com instead of Brand.com. You share some news and a major publication writes about your company but doesn’t include a link to your website. Good luck being found.

That’s sort of what happened to a company called WellSaid, which was written about today in TechCrunch. Technically, the company is called WellSaid Labs, but the title of the article mentions WellSaid, and the company is known as WellSaid. In fact, if you look at the company’s website, it refers to itself as WellSaid rather than WellSaid Labs. In the TechCrunch article, there was not a single link to the company’s website. This is not unusual. Many industry and mainstream publications write about a company without a link to its website.

Alan Dunn is a long-time domain investor and domain broker, and I trust his insights when it comes to the business of domain names. Take a look at Alan’s Twitter feed, and you will see he has become active in the NFT space. I have learned more about NFT projects from reading Alan’s Twitter feed than anywhere else.

Over the holiday weekend, Alan posted a Twitter thread explaining why his focus has shifted from domain names to NFTs for personal investments. Quite a few other domain investors I know have shifted some level of focus to NFTs, so I think seeing this perspective helps me understand what’s up:

Hiren Patel and Andrew Allemann inspired me to write this today. Some top reasons why I shifted some energy to the #NFT space. I still love domain names, still acquire/sell a bunch, but for personal investments, my focus has shifted tremendously to the digital art space. Why?

— Alan Dunn 🍌🛸 🇨🇦 (@alangdunn) July 3, 2021

Professional sports teams in the NFL, NBA, MLB, and NHL own some great domain names. I have tracked the domain names owned by teams in the major professional US sports leagues. The list doesn’t change very often, although there are quite a few domain names that are for sale (such as Bruins.com).

In looking at the domain names owned by professional sports teams, a handful stand out to me as exceptional domain names that could be used for more than just the sports teams. I thought I would post a poll to see what you guys think is the most valuable domain name owned by a professional sports team, not counting its value to the team.

For the poll below, I chose what I think are the top 5 most valuable domain names and included an “other” category for those who think something else is more valuable. If you choose other, feel free to share which name you think is most valuable.