5 Reasons Why Domain Name Leasing is Beneficial

I’ve become a big fan of leasing domain names. As a domain owner, when you’re able to work out a mutually beneficial lease deal, there are many benefits and few drawbacks. I am pretty sure we’ll see more lease deals in the next few years than before.

I want to offer my thoughts on why leasing is a great idea from a domain investor’s perspective and also want to share why I think it’s advantageous for an end user to lease a domain name.

I believe there are many advantages and benefits to leasing a domain name, and I want to share my reasons below. You are more than welcome to share your thoughts as well.

Here are 5 reasons why I think leasing domain names is a great idea for domain owners:

  • Consistent revenue stream that is greater than the existant PPC earnings or advertising revenue without the work (if you developed on your own).
  • With domain valuations down from 2006-2008 highs, you can keep your domain names without selling at arguably lower valuations.
  • Someone else builds value on your domain name, both in terms of traffic and goodwill, which you will realize should the lease term end without renewal.
  • Can realize a much higher sale price if you do a lease to own or purchase strike price in your agreement.
  • Possible tax advantages to collecting revenue over time and/or treating leased domain names differently than inventory (obviously speak with an accountant – I have a CPA handle mine).

Here are 5 reasons why I think leasing domain names is a great idea for end users:

  • Spend less money up front on a domain name, allowing funding to be spent on building the product or service and marketing it.
  • Can work with the domain name owner to agree on a fair purchase price or lease to own deal for the domain name in the future, allowing an idea to be built out before committing the capital.
  • If the business doesn’t work out, the domain name can be given back to the domain name owner without having to find another buyer for it.
  • Business can be built and grown without having to spend a great sum of money at one time.
  • There may be tax advantages depending on how you classify domain names (obviously speak with an accountant – I have a CPA handle mine).

10 Frustrating Things That Happen in the Business of Domain Investing

There are many great things about investing in domain names, and there are great people involved in the business. There are also plenty of things that are completely frustrating and seem to happen all too often, most frequently at the worst times.

Here are my top ten frustrating things that happen in the domain business.

  • Someone backs out of a deal – buyer or seller
  • Recently acquired domain name starts earning less PPC or Adsense revenue shortly after acquisition
  • Potential buyer or seller stops communicating in the middle of a negotiation
  • Last second backorders by several people at NameJet on a domain name that had no bids
  • Forum know it alls who only post when they can put down someone else
  • $60 offers on Sedo
  • Private negotiations that are sent to auction on Sedo
  • Domain brokers who appear to imply they have a buyer lined up for your domain name but are only looking for domain names to secure exclusivity
  • Transfers and transactions that take forever to complete
  • Dozens of spam emails from Alex / Alexander about crappy domain names

What other occurrences in the domain industry do you find frustrating?

Will UShip Use Funding to Buy YouShip.com?

When you hear the name UShip, I would imagine you probably think the company is called “You Ship” or maybe “YouShip” without the space. It’s actually called UShip, and it can be found at UShip.com.

The company appears to be doing very well. So well, in fact, that TechCrunch just reported that UShip “raised $18 million in Series C funding from Kleiner Perkins Caufield & Byers.”

One problem for UShip is its confusing name and the fact that it does not own the correctly spelled YouShip.com. That domain name is owned by Maersk, one of the largest shipping companies in the world. The YouShip.com domain name forwards to one of Maersk’s websites, and as a result, tracking typo traffic would be difficult unless that information was provided by the domain owner.

Luckily for UShip, it seems that although these two companies both are in the shipping business, they have different business models and operate in different areas of the shipping industry.

I would assume UShip has already tried to acquire the YouShip.com domain name, but if it hasn’t, it probably should make an attempt as it seems to be on an upward trajectory. The downside is that Maersk now knows about its huge funding round, and if anything, the price would go up.

It’s always great when a company sees significant growth, but it can be a problem if the brand its building may confuse customers into thinking it’s operated by a different company.

 

Watch What gTLDs You “Like” on Facebook

On your Facebook user interface, there are recommended pages for you to like. Facebook displays these based on what they believe your interests are as well as the interests of your friends. Facebook often displays a message that says “Friend likes XYZ Product” and it gives you a link to click to like that as well.

Advertisers pay Facebook to get others to click and like their product or service, and you could unknowingly (now you know) be used to “endorse” a product or service to your friends if you like something and that company spends money on advertising. This is generally no big deal, as I don’t really care that people know I am a New England Patriots fan or that I like Torah.com.

There are many gTLD extensions that are special interests, such as .Democrat and .Republican. Many of us know people and companies who are vying for these extensions, and we might think it’s a friendly gesture to “like” our friends’ TLDs. I might think Frank Schilling’s a good dude so I’ll “like” his Facebook pages without really thinking about what they are.

If I saw that a domain industry friend “likes” the .Democrat and/or .Republican TLD page, I wouldn’t think twice about it. I’d probably assume they are doing a friend a solid by supporting a page (plenty of my friends “like” the Lowell.com Facebook page despite not ever visiting Lowell). However, people outside of the industry may not think about the TLD but would think about the special interest.

While most gTLDs are fairly innocuous, there are some that are hot button issues. For example, it might lead to some  embarrassment  if someone “liked” the .HIV page and they were being used by Facebook to “endorse” the page to their friends. Even pages like .Democrat might cause issues for someone with strong political views.

I have no idea when gTLD registries will begin creating Facebook pages to promote their TLD. I also don’t know if they will be advertising. You should know that when you “like” a page and the admin of that page advertises, you might be used in  advertisements, and that could be  embarrassing.

Domain Investing is Alive and Well

A few events over the last few months, however, provide solid evidence that the domain investment party is officially over.” – Andrew Knibbe of Flippa, December 2011, on JohnChow.com

Almost one year ago, entrepreneur and blogger John Chow posted a guest article entitled, “Why Domain Investing is Dead.” I have quite a bit of respect for John Chow, but over the last year, I think it has become quite clear that domain investing is certainly alive and arguably well.

There are probably a few hundred people who invest in domain names full time. There are most likely several thousand people who invest in domain names as a hobby, and even more people who casually buy domain names they think are cool after seeing a Go Daddy or 1&1 commercial encouraging people to register domain names matching their ideas. Hundreds of millions of dollars continue to be spent on domain names, both at the registrar level and via the aftermarket.

Like just about everything else, domain investing certainly took a financial hit during the last few years. Sedo’s most recent market reports have reflected the aftermarket slump. Thankfully, 2012 was good for me.  For whatever reason, companies of varying sizes acquired high value domain names from my company, and I continued to reinvest in other domain assets.

While some areas of domain investing (like domain parking) are down from the “good old days,” market disrupters like Internet Traffic, Voodoo, and Rook Media have helped stabilize that area and there has even been some growth there in the last couple of years. I don’t do much parking, but from what I understand, PPC earnings are up from 2009-10.

Recently, companies have spent tens of millions of dollars to bid on gTLDs. The winners will most likely spend hundreds of millions of dollars marketing and operating these new TLDs. Domain investors and others will pour millions of dollars into domain registrations with the hopes of developing profitable businesses, monetizing, or re-selling these domain names. Yes, there is life in the domain investment space.

I believe making money exclusively from domain names has probably become more difficult, but I can’t really think of many areas where that has become easier over the last few years. If I first learned about domain investing today, I think I would be hard pressed to see significant opportunity if I didn’t have a huge capital reserve to make big investments, although I would probably be excited about the potential with gTLD domain names.

It’s been a year since domain investing was declared dead, but I think it’s clear that this business is alive and well.

BroBibs.com: Win a “Bro Bib!”

I think How I Met Your Mother is one of the funniest shows on television these days. The show’s producers also happen to be pretty savvy when it comes to domain names (read about Canadian Sex Acts to see an example), and they just dropped an awesome integrated marketing campaign.

Back in the day when television characters mentioned phone numbers, they would use a 555 or other fictitious phone number. If you dialed the phone number that was mentioned, it wouldn’t work. These days, phone numbers have given way to domain names. With a domain name, there is less of a chance of confusion, especially when using .com and no hyphenation.

As any descriptive .com domain owner can tell you, when people hear about a product, many instinctively type it in to their browser and enter .com, hoping to end up on a related website to buy the product.

On tonight’s episode of HIMYM, they mentioned a product called “Bro Bibs.” As you might have guessed, BroBibs.com is a fully functioning website, although all products are listed as “out of stock.” They also link to another  humorous  website, DudeAprons.com, which sells “dude aprons.” When you click on the “click here to win one” link, you’re taken to the CBS website where you can enter a contest to win a Bro Bib… what a great marketing plan!

BroBibs.com was registered back in September and DudeAprons.com was registered in October. The domain name registrant is Twentieth Century Fox Film Corporation, and they used Mark Monitor to register the domain names.

Kudos to 20th Century Fox, CBS, and the writers at How I Met Your Mother. Visiting these websites is like finding an “Easter egg” on a DVD or video game, and it makes watching the show even more fun.