Win a "Bro Bib!"
Neustar Domain Names Win a “Bro Bib!”


I think How I Met Your Mother is one of the funniest shows on television these days. The show’s producers also happen to be pretty savvy when it comes to domain names (read about Canadian Sex Acts to see an example), and they just dropped an awesome integrated marketing campaign.

Back in the day when television characters mentioned phone numbers, they would use a 555 or other fictitious phone number. If you dialed the phone number that was mentioned, it wouldn’t work. These days, phone numbers have given way to domain names. With a domain name, there is less of a chance of confusion, especially when using .com and no hyphenation.

As any descriptive .com domain owner can tell you, when people hear about a product, many instinctively type it in to their browser and enter .com, hoping to end up on a related website to buy the product.

On tonight’s episode of HIMYM, they mentioned a product called “Bro Bibs.” As you might have guessed, is a fully functioning website, although all products are listed as “out of stock.” They also link to another  humorous  website,, which sells “dude aprons.” When you click on the “click here to win one” link, you’re taken to the CBS website where you can enter a contest to win a Bro Bib… what a great marketing plan! was registered back in September and was registered in October. The domain name registrant is Twentieth Century Fox Film Corporation, and they used Mark Monitor to register the domain names.

Kudos to 20th Century Fox, CBS, and the writers at How I Met Your Mother. Visiting these websites is like finding an “Easter egg” on a DVD or video game, and it makes watching the show even more fun.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (5)


    I like when you visit DudeAprons that it states “Bro bibs is produced by a company outsourced by Bain Capital” which of course it Mitt Romney. Thats hilarious!

    December 3rd, 2012 at 8:51 pm


    Big Bang Theory is better. Bazinga! 😀

    December 3rd, 2012 at 10:44 pm

    Don W

    1 & 1 Did a similar thing with the snazzy dog commercial.


    December 4th, 2012 at 6:41 am

      Elliot Silver

      Nice… I meant to look up some of the names they showed in that commercial but totally forgot. It’s fun when companies do this type of thing.

      December 4th, 2012 at 7:23 am


    Bazinga! 😀

    December 5th, 2012 at 12:32 am

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