I’ve added the least to own (LTO) option on nearly all of the domain names I have listed for sale with BIN prices. LTO can make it easier for a buyer with a smaller budget to have access to a more valuable domain name. They can use the domain name to grow the business while paying it off. A seller can also benefit from a steady stream of income. It can be a win/win.

Platforms that offer LTO allow the seller to choose the length of time for the LTO. Sellers can generally choose anywhere from 2 months to 60 months, depending on the purchase price. Typically, I’ve been choosing 36-48 months, depending on the price point.

Atom.com Founder and CEO Darpan Munjal shared some insight that could be helpful to sellers in selecting the length of time they are willing to offer for LTO deals:

I bid on domain name auctions every day, and I win domain names on most days. Once these domain names are paid for and provisioned to my registrar account, I have a checklist in my head to make sure they are listed for sale accurately and resolve correctly.

Here’s my post-auction checklist for inventory-quality domain names I bought to re-sell to ensure names don’t fall through the cracks:

Chad Folkening shared an excellent newsletter article from the Entrepreneurship Handbook that will be of interest to domain investors. Not only does Dave Schools share some good advice for buyers of valuable domain names, but he revealed a one word .com domain name that was acquired for $385,000.

Before sharing the domain name sale he revealed, I must say I agree with his thoughts about using .com domain names:

There are many times when the valuation of a domain name my company owns is far greater than what a prospective buyer thinks it is worth. Usually these people simply disappear when they realize the price is beyond what they are willing or able to spend. Sometimes, these people are persistent and won’t give up. These prospects may feel the need to argue with my valuation or try to convince me I am wrong.

When someone disagrees with the valuation of one of my higher value domain names, I will sometimes recommend that they connect with an unaffiliated domain broker to get some additional insight from someone who is unaffiliated with the domain name. A broker, working on commission, will let that person know their opinion on the valuation of the domain name and may even educate the buyer about why the domain name is valuable.

The Somewhere.com domain name has reportedly been acquired for $400,000 USD. The acquisition was announced on X this morning by Nick Huber:

Big news:

We spent $400,000 on a web domain.

Support Shepherd is now Somewhere.

Turns out nobody can remember Support Shepherd, it doesn’t make a lot of sense, and even really smart people spell it incorrectly over and over.

Hiring top 1% talent all over the world to save… pic.twitter.com/0b4GQtH9XU

— Nick Huber (@sweatystartup) May 15, 2024