Domain Sales

Braden Pollock Sells Gosh.com for $475k on Atom.com

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Yesterday, Swetha Yenugula shared that she sold the Gosh.xyz domain name for $24,888 via Afternic in a buy it now sale.

In response to her post, Braden Pollock shared that he recently sold Gosh.com via Atom.com. I exchanged messages with Braden, and he told me the domain name sold for $475,000, and he gave me permission to write about it. The buyer paid for the domain name in full at the time of purchase.

Public.com Acquisition Price Becomes Public

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If you watch any of the financial news television channels, you have probably seen commercials for Public. In 2023, I wrote about why Public upgraded its domain name from HelloPublic.com to Public.com. At that time, Co-Founder Jannick Malling shared insights behind the company’s domain acquisition of Public.com.

This afternoon in a thread on X, Public Co-Founder Leif Abraham shared how much his company paid to acquire Public.com – $900,000. Public was able to acquire the domain name with a payment plan, allowing it to leverage the domain name to grow its business while paying for the domain name over time.

According to the thread, the company put down an initial payment of $150,000. The company agreed to pay $4,000/month for 36 months with a lump sum payment of $606,000 at the end of the term. Public ended up paying it off within 18 months.

James Booth Sells KOKO.com via Atom for $1 Million

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James Booth reported a 7 figure deal this morning on X. James announced the sale of KOKO.com for $1 million. The domain name was sold via Atom.com.

James reported that his hold time for this domain name was a short six months. I reached out to James to ask about the deal, and he let me know it was paid in full.

The Creative Way Loom Got Loom.com

Shahed Khan is the Co-Founder of Loom, a video-based work communication tool. The company operates on its brand matching Loom.com domain name, but that wasn’t always the case.

This afternoon on X, Shahed shared the creative way his company was able to acquire Loom.com for $150,000 in 2018. Having Loom.com certainly helped the company. In fact, it was acquired by Atlassian for $975 million in 2023.

Here’s the first post in Shahed’s thread. You’ll want to click through through to X to read the entire story.

ASAP.com for Sale in Bankruptcy Auction

ASAP.com and related domain names are coming up for sale in a bankruptcy auction. These domain names are owned by a food prep and delivery service called ASAP, which was previously known as Waitr Holdings. The company filed for Chapter 7 bankruptcy in April, according to Nation’s Restaurant News.

The online bankruptcy auction is being managed by Heritage Global Partners. In addition to the ASAP.com domain name and an assortment of intellectual property, other domain names being auctioned include AlcoholASAP.com, BiteSquad.com, ASAPLiquor.com, ASAPPot.com, EATAsap.com, MarijuanaASAP.com, LiquorASAP.com, MunchiesASAP.com, and quite a few others.

‘Then Why is it Still for Sale?’

In a sales negotiation for my higher value domain names, I am frequently asked something along the lines of this: “If the domain name is so valuable, why is it still for sale?” The implication is that my domain name hasn’t sold because it is overpriced.

This is a simplistic way to look at it, but it makes sense that this would cross a buyer’s mind. Despite the fact that domain names have had commercial value for 30 years, people are still woefully uneducated about them. It is also a common response tactic to try and get the seller to come off the asking price.

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