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GoDaddy Giving DDC Members $50 Bonus for Premium Auction

GoDaddy DDC Domain Pro members receive a monthly auction credit they can use for GoDaddy Auctions. This credit was originally $20/month but GoDaddy recently increased that to $30/month. The only rub is DDC Pro members need to manually enter the discount code each month to take advantage of this offer.

James Iles emailed me this afternoon to let me know DDC Pro members will be able to redeem an additional $50 auction credit for domain names they win in the “Premium Auction Event” that starts tomorrow. This is in addition to the standard auction credit code for expiry domain names on GoDaddy Auctions.

Umami.com Back in Auction at GoDaddy

The Umami.com domain name was in an expiry auction at GoDaddy last month. The winning bid for the auction was $100,000, as noted by Raymond. Because of the nature of GoDaddy expiry auctions, the winning bidder is not publicly known.

For whatever reason, the winning bidder did not pay for the domain name, nor did the runner up. In the case of a bidder default, I was under the impression that GoDaddy offered the domain name to under bidders sequentially until someone opted to purchase the domain name. Apparently, I was incorrect.

Namecheap Asks When Auctions Should End

When I visited a Namecheap auction this morning, I noticed an informational header indicating that Namecheap may change the time of day its auctions end.

“Have your say on Auction end times
We’re reviewing our end time schedules and want to know what works for you. Share your ideal bidding window and shape the future of Auctions, all from one short survey.”

GoDaddy Auctions Masterclass on December 11

GoDaddy’s Domain Academy will be hosting a masterclass focusing on domain auction strategy for GoDaddy Auctions. The session will be hosted by GoDaddy’s Joe Styler and Bart Mozyrko. Joe is a longtime GoDaddy employee, and he leads the GoDaddy Auctions team.

Redeem That GoDaddy Monthly Auction Credit

GoDaddy recently announced a new benefit to its Domain Pro program. Domain Pro members receive a monthly $20 auction credit that can be used to pay for GoDaddy Auction purchases. This amounts to $240 in total auction credit value, and I think that is approximately the current annual cost of a Domain Pro membership.

Notably, this monthly benefit is not automatically applied to auctions each month. Members will need to be redeem it manually with a monthly promo code. On the Auctions payment page, there’s a “Have a promo code?” link, and clicking that will allow the buyer to enter this monthly promo code. For November, the code is “NOVPROWIN.”

Auction Platforms Shouldn’t Benefit from Default Bidders

If the winning bidder for a domain name auction does not pay and the auction platform offers the domain name to the next highest bidder(s), the default bidder’s bids should be removed entirely. The platform should treat the auction as if the default bidder never existed. Otherwise, the platform would benefit from a default bidder at the expense of other participants. This is unfair.

Rick Schwartz has been railing against Dynadot’s auction policy for the last couple of days, and I think he has valid points. Nobody can speak for Rick better than Rick himself, so I shared the post he just wrote on LinkedIn and a post from yesterday. If you haven’t experienced this issue with before, you can read his posts to learn what happened and understand why he is upset.