Brand Marketing

Vestis Gets Defensive

Many companies defensively register or acquire domain names as part of a domain name defense strategy. The most common strategy revolves around securing domain names that could be used by bad actors for cybersquatting, phishing, or other nefarious activity. Some companies take defensive domain registration further by securing domain names that could be used against the company in any negative manner.

Over the past few days, I noticed one company that has taken defensive domain name defense to a level I can’t recall seeing before. My DomainTools Registrant Monitor email identified many domain name registrations related to a brand called Vestis, and it looks like that business went on a massive defensive domain registration spree.

From what I can see, it looks like many of the domain names were registered under Whois privacy at GoDaddy in March and recently transferred to MarkMonitor, a brand protection-focused domain name registrar.

Squadhelp CEO on Fox Business Discussing X

There’s been a lot of talk about Twitter and its rebrand to X. It was probably the most popular topic of the day, particularly as it relates to the brand equity the company has built since it was founded.

This afternoon, Squadhelp CEO Darpan Munjal appeared on Fox Business as a branding expert to discuss the challenge Twitter faces with its X rebranding. Here’s the video of Darpan’s appearance:

Why IQBAR Upgraded to Its Brand Match Domain Name

You don’t always see startup founders discussing how much they spent to acquire their domain name and why they felt it was necessary to do so.

Will Nitze, Founder of IQBAR, shared that his company acquired its brand match IQBAR.com domain name for $26,250. This was an upgrade from the call to action EatIQBAR.com domain name it had used since inception. IQBar.com was created in 2007, and it appears to have been owned by a business that owns many domain names.

Squadhelp Introduces AI Business Name Generator

Earlier this month when OpenAI’s ChatGPT chatbot was trending, I discussed some of the ways artificial intelligence (AI) could be used for domain investing. I cited a number of domain investors who shared the output of their ChatGPT queries on Twitter.

One area that wasn’t touched upon was how AI could be used to help people find brand names for their businesses. This morning, Squadhelp announced that it introduced an AI-based business name generation tool powered by GPT-3. The news was shared on Squadhelp’s Twitter page:

LiveChat to Rebrand as Text

This morning in my DomainTools Domain Monitor alert email, I saw that Text.com transferred from Namecheap to GoDaddy under Whois privacy. Text.com had been owned by Brent Oxley, and while he confirmed the sale, he could not comment further. There’s a brand new website on Text.com, but the Whois record and landing page didn’t shed much light onto who acquired the domain name.

Shortly after mentioning the sale on Twitter, I saw that the Investor Relations Twitter account of LiveChat tweeted about Text.com:

Bear Grylls Acquires Outdoors.com

Bear Grylls, a popular outdoor adventurer, writer, and television personality announced that he and partners have acquired Outdoors.com and relaunched the website with Grylls-related branding:

This wasn’t simply a great domain name purchase. In looking at Archive.org, it looks like Outdoors.com was already an established outdoors-focused brand. With Grylls’ background, it is a perfect opportunity for him to grow the brand and expand his own personal reach. It looks like articles from the original Outdoors.com website have been ported over to the new website, and the design has been modernized and updated with Grylls’ personal branding.

Using the Whois History tool at DomainTools, it appears that the domain name changed hands in September when it transferred from Namecheap to GoDaddy under Whois privacy. Outdoors.com utilized Whois privacy for quite a long time – since 2015, so the exact date the domain name sold is unclear.

Terms of the deal do not appear to have been announced. Because it looks like the entire business was acquired, this wouldn’t be considered a domain name-only transaction.

Recent Posts

Namecheap Asks When Auctions Should End

1
When I visited a Namecheap auction this morning, I noticed an informational header indicating that Namecheap may change the time of day its auctions...

You Can “Fail” 95% of the Time and Still Crush It

5
It is said that in Major League Baseball, a player can fail 70% of the time at the plate and still make the Hall...

Enable Immediate Payment for Inventory Domain Names

1
When I was operating my directory websites, a business friend of mine gave me some good advice that applies directly to domain name sales....

GoDaddy Auctions Masterclass on December 11

1
Ready to dominate GoDaddy Auctions? Join industry vets @JJStyler & Bart Mozyrko for a live masterclass on advanced bid strategies, auction secrets, and pro...

Atom.com Shares Priority Placement for Searches

1
Atom.com recently announced "one of the biggest updates to search and discovery" on the platform. The platform is making its search results less literal...