Nearly two and a half years ago, WooCommerce acquired the Woo.com domain name for an undisclosed price. Since that time, the company has continued operating under the WooCommerce brand, and the shorter Woo.com domain name has been used as a forwarder. WooCommerce is owned by Automattic, the company that operates the WordPress platform.

As of yesterday, WooCommerce is now known more simply as Woo. The company introduced its truncated branding, updated logo, and new domain name in a blog post. Here’s what the company shared about its decision to officially rebrand as Woo:

This afternoon, Axios reported the sale of the Media.com domain name. Kismet Group, an Australian private equity company, acquired the domain name to launch a reputation management platform. According to the Axios article, the company is investing $20 million into the business, including the purchase of the domain name.

I reached out to James Mawhinney, Founder of Kismet Group, seeking more information about the acquisition of Media.com. Unfortunately, the acquisition price of Media.com is not being disclosed, but Mr. Mawhinney commented to me about the importance of the domain name:

Yesterday evening, Michael Cyger shared an email that he received from Voice, the company that paid $30 million to acquire the Voice.com domain name in 2019. In the email Michael received, the company announced it will be shutting down.

In a series of tweets posted last night, Voice shared why it made the decision to shut down:

There’s been a lot of talk about Twitter and its rebrand to X. It was probably the most popular topic of the day, particularly as it relates to the brand equity the company has built since it was founded.

This afternoon, Squadhelp CEO Darpan Munjal appeared on Fox Business as a branding expert to discuss the challenge Twitter faces with its X rebranding. Here’s the video of Darpan’s appearance:

Just spoke with @FoxBusiness regarding Twitter's rebrand to https://t.co/QltgJafunv pic.twitter.com/r02HTB5aXs

— Darpan (@darpanmunjal) July 24, 2023

You don’t always see startup founders discussing how much they spent to acquire their domain name and why they felt it was necessary to do so.

Will Nitze, Founder of IQBAR, shared that his company acquired its brand match IQBAR.com domain name for $26,250. This was an upgrade from the call to action EatIQBAR.com domain name it had used since inception. IQBar.com was created in 2007, and it appears to have been owned by a business that owns many domain names.