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Results from One Month with Afternic Boost

Elliot Silver
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20

Afternic began charging for its upgraded “Boost” features on September 4th. Instead of paying 15% commission for selling a domain name via Afternic with their nameservers enabled, sellers now pay 20% commission. Sellers could opt out of Boost if they preferred, and the commission fee would remain at 15%. They would not have some of the search and result page features discussed by Afternic if they opted out.

I have a portfolio hovering around 2,000 domain names. When Boost went into effect, I kept all of my domain names priced below $2,000 opted-in to Boost. Those 1,000+ domain names all have Afternic nameservers, and I think nearly all of them have the new “custom” landing page design. Some have make offer enabled and others are just BIN or BIN + LTO.

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Uniregistry Market NS Resolving to Default Afternic Lander

Elliot Silver
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7

I was doing some acquisition research the other day when I came across a domain name that has the Afternic landing page stating “This domain is registered, but may still be available.” A Whois search showed me the domain name uses UNIREGISTRYMARKET.LINK nameservers and not the Afternic nameservers I expected to see given the landing page.

In looking at DomainTools, I can see that nearly 50,000 domain names still utilize the old Uniregistry nameservers that don’t appear to function as originally intended. Uniregistry Market was shut down by GoDaddy in 2023 following its acquisition of Uniregistry and Name Administration.

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Afternic: Who Does Domain Broker Represent?

Elliot Silver
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9

This comic posted on X today is something domain investors should think about when working with a domain broker. Who does the broker represent? Ultimately, it boils down to whether or not the domain name is already listed for sale via Afternic or not.

Mark Chavez posted a reply to the comic with a comment related to Afternic brokers. I think the way Afternic and DBS brokers work on behalf of buyers and sellers is a bit unclear, so I thought I would share my understanding of how Afternic and DBS brokering works.

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Silver Lining: Dan.com LTO Payoff

Elliot Silver
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12

As you know, GoDaddy is shutting down Dan.com in October. Yesterday, Afternic and Dan launched a “Migration center” to help domain name sellers move domain names to Afternic and archive account data before October 15. Buyers were also emailed about the migration process.

I have heard from many domain investors who sell on Dan, but I had not heard from any buyers until yesterday.

I have two active LTO deals remaining on Dan.com. One of the buyers reached out to me to let me know he submitted the remaining 5 monthly payments (approximately $3k) ahead of schedule. He did this because he wanted to avoid dealing with the transition to GoDaddy.

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Check Your Landers: “This domain is registered, but may still be available.”

Elliot Silver
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4

The image above is a GoDaddy landing page that is shown when the domain name has Afternic nameservers but is not listed for sale via Afternic. The visitor is encouraged to “Get this domain,” and clicking the link opens a new browser window with a GoDaddy search page searching for that domain name. If a person wants to buy that domain name, the prompt is to pay for GoDaddy’s Domain Broker Service (DBS).

For some reason, it would appear that this isn’t limited to the situation I described above. In fact, I mentioned it on X when I noticed a domain name of mine with this landing page even though it was actively listed for sale in my Afternic account:

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Dan.com Being Retired by GoDaddy

Elliot Silver
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5

GoDaddy acquired Dan.com in 2022. The company reportedly spent north of $71 million USD to acquire the domain name sales platform. This morning, GoDaddy announced it is “merging” the Dan.com platform with Afternic. The announcement was made in a blog post, and the company provided answers to numerous questions domain investors and Dan customers will likely have in the wake of this news.

This news isn’t surprising as the company has hinted at this outcome for a while. It comes after GoDaddy acquired Uniregistry, another competitor it shut down following an acquisition of its assets. Two well-liked platforms have now been acquired and retired.

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