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DomainNames.com: GoDaddy’s “Ultra Premium Domains” Marketplace

Elliot Silver
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A couple of weeks ago, Afternic hinted that it would soon be launching a new domain name marketplace on the ultra generic DomainNames.com domain name. The launch was today, and the DomainNames.com platform marketplace was introduced for the first time:

At a quick glance, the marketplace appears to be stocked with some top quality inventory from the start. Domain names like Harmony.com, Natural.com, FL.com, Invitation.com, Encourage.com, Bankroll.com, and others are exceptional and must be in high demand. Each listing has its own logo, and there is an informational landing page with some suggested uses for each domain name.

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Moonshot BIN Pricing, but Invite a Negotiation

Elliot Silver
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TonyNames shared another exceptional .ai domain name sale earlier today. Tony sold the 3 letter FRL.ai domain name for $30,000. In the post announcing the sale, Tony shared some good advice that resonates for me:

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How I Quickly Check My Afternic Landing Pages

Elliot Silver
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Last week, I added a couple of domain names to my Afternic account. Both domain names were won in GoDaddy expiry auctions and registered at GoDaddy. One of these domain names, maddeningly, required the 3rd verification nameserver. When I finally got it listed, I noticed it was showing a different landing page than my preference, so I quickly fixed it.

It is a good idea to check on your landing pages every once in a while to ensure the correct landers are showing for each domain name. It can be a very quick process if you know what you’re doing because Afternic doesn’t make it that easy. I’ll share how I check on mine.

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TonyNames Hits $100k Milestone with .io Sale

Elliot Silver
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I’ve followed TonyNames on X for several years. Who is TonyNames? Honestly, I don’t really know, but he has shared more than most people in the domain investment space. Tony has consistently shared insights into his domain investing journey coupled with actionable tips and personal sales data. In short, the information Tony is sharing is helpful and inspirational.

I suspect if someone charted his sales, it would show impressive growth. Very recently, Tony shared that he sold a mid-five figure domain name. Shortly thereafter, he shared an even greater milestone – Tony sold a domain name for six figures.

Sigma.io was reportedly sold by Tony for $100,000 in a deal closed via Afternic:

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Afternic Allows Early LTO Payoff / Payout

Elliot Silver
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A few years back, I glanced at my phone and saw more than ten consecutive emails from Dan.com. For a moment I was baffled by this, but I quickly realized the domain name buyer who had been on a lease to own plan (LTO) decided to pay the balance early, triggering a flood of confirmation emails. This happened several times, and it was always exciting.

Harvey posted a question about early payoffs for LTO deals managed by Afternic:

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Multiples on Domain Investments: 10 Recent Afternic Sales

Elliot Silver
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I would say the two most commonly asked questions I receive about domain name investments are related to the amount of time I hold my domain names and the multiples I get on them.

I think there is a common school of thought that a 10x multiple is what people seek, and I don’t entirely agree. On low cost inventory acquisitions, I might shoot for 20-100x multiples, and on higher valued domain names, I might seek 10x more or less, but I might take 2x depending on how long I’ve held the domain name, how much interest there has been in the domain name, how many prospective buyers I see, and my desire to add cash to the coffers.

I have come across multiple multiple conversations lately, and I thought I would illustrate multiples by sharing my last 10 recent sales made on Afternic along with the price I paid to acquire the domain name.

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