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TonyNames Hits $100k Milestone with .io Sale

Elliot Silver
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4

I’ve followed TonyNames on X for several years. Who is TonyNames? Honestly, I don’t really know, but he has shared more than most people in the domain investment space. Tony has consistently shared insights into his domain investing journey coupled with actionable tips and personal sales data. In short, the information Tony is sharing is helpful and inspirational.

I suspect if someone charted his sales, it would show impressive growth. Very recently, Tony shared that he sold a mid-five figure domain name. Shortly thereafter, he shared an even greater milestone – Tony sold a domain name for six figures.

Sigma.io was reportedly sold by Tony for $100,000 in a deal closed via Afternic:

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Afternic Allows Early LTO Payoff / Payout

Elliot Silver
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2

A few years back, I glanced at my phone and saw more than ten consecutive emails from Dan.com. For a moment I was baffled by this, but I quickly realized the domain name buyer who had been on a lease to own plan (LTO) decided to pay the balance early, triggering a flood of confirmation emails. This happened several times, and it was always exciting.

Harvey posted a question about early payoffs for LTO deals managed by Afternic:

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Multiples on Domain Investments: 10 Recent Afternic Sales

Elliot Silver
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1

I would say the two most commonly asked questions I receive about domain name investments are related to the amount of time I hold my domain names and the multiples I get on them.

I think there is a common school of thought that a 10x multiple is what people seek, and I don’t entirely agree. On low cost inventory acquisitions, I might shoot for 20-100x multiples, and on higher valued domain names, I might seek 10x more or less, but I might take 2x depending on how long I’ve held the domain name, how much interest there has been in the domain name, how many prospective buyers I see, and my desire to add cash to the coffers.

I have come across multiple multiple conversations lately, and I thought I would illustrate multiples by sharing my last 10 recent sales made on Afternic along with the price I paid to acquire the domain name.

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Dan.com is Done

Elliot Silver
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6

The time finally came. Dan.com has been completely shuttered by GoDaddy.

The innovative platform was acquired by GoDaddy in 2022. It was operated independently for a short period of time, and the platform was absorbed by GoDaddy and Afternic. Earlier this year, it was announced that Dan.com would close down over the Summer, and that time has come.

If you visit Dan.com now, you will be forwarded to Afternic with a Dan.com tracking url.

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Testing a Small Data Set is Similar to Guessing

Elliot Silver
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0

My educational background is in the field of direct marketing. Following my undergraduate degree, I went to NYU and earned a Master’s degree in Direct and Interactive Marketing. I then worked at a direct marketing agency called Wunderman, followed by a corporate direct marketing role at AIG.

One of the hallmarks of direct marketing is testing. I recall one of my professors telling the class about the “test everything” mantra in this field. Testing is the most important thing, and once you have a winning campaign or strategy, you keep testing to see if you can iterate and improve your results. All of this is to say that I am a big believer in testing.

I read a blog post about testing written by GoDaddy’s Adam Ramsdell. While I agree with the testing sentiment, I think it would be very difficult for most domain investors – myself included – to accurately test in a way that will create actionable results.

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How I Manage Dual Listings on Atom and Afternic

Elliot Silver
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12

I am a customer of Atom.com and Afternic. My feeling is that Atom does a good job of helping people discover branding opportunities with listed domain names, and Afternic does a good job of helping domain name buyers purchase the domain names they are looking to buy.

At the moment, I have just shy of 250 domain names listed via Atom and I have more than 2,000 listed for sale on Afternic. All of my Atom-listed domain names are also listed for sale on Afternic, but there are rules I am required to follow in order to do so. Since I always list my domain names on Atom with “coins,” the primary rule that I am required to follow is a 10% markup on the BIN price at Afternic.

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