Afternic

Last week, I added a couple of domain names to my Afternic account. Both domain names were won in GoDaddy expiry auctions and registered at GoDaddy. One of these domain names, maddeningly, required the 3rd verification nameserver. When I finally got it listed, I noticed it was showing a different landing page than my preference, so I quickly fixed it.

It is a good idea to check on your landing pages every once in a while to ensure the correct landers are showing for each domain name. It can be a very quick process if you know what you’re doing because Afternic doesn’t make it that easy. I’ll share how I check on mine.

A few years back, I glanced at my phone and saw more than ten consecutive emails from Dan.com. For a moment I was baffled by this, but I quickly realized the domain name buyer who had been on a lease to own plan (LTO) decided to pay the balance early, triggering a flood of confirmation emails. This happened several times, and it was always exciting.

Harvey posted a question about early payoffs for LTO deals managed by Afternic:

I have a LTO on a 36 month plan with @afternic. The buyer had a website up and now it directs to a Parking Crew PPC page with a link saying " Buy This Domain". My question is: Can they pay the LTO off in one shot if they are able to flip the domain and pay the LTO off early?

— HarveyKaplan (@HarveyKaplan) September 16, 2025

I would say the two most commonly asked questions I receive about domain name investments are related to the amount of time I hold my domain names and the multiples I get on them.

I think there is a common school of thought that a 10x multiple is what people seek, and I don’t entirely agree. On low cost inventory acquisitions, I might shoot for 20-100x multiples, and on higher valued domain names, I might seek 10x more or less, but I might take 2x depending on how long I’ve held the domain name, how much interest there has been in the domain name, how many prospective buyers I see, and my desire to add cash to the coffers.

I have come across multiple multiple conversations lately, and I thought I would illustrate multiples by sharing my last 10 recent sales made on Afternic along with the price I paid to acquire the domain name.