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LLLL.com Seller on Afternic Shares YoY Analysis

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Afternic highlighted a year-over-year domain name sales analysis shared by one of its sellers. What makes this analysis particularly compelling is the scale and focus of the seller’s portfolio. The seller reportedly has more than 20,000 four-letter .com domain names (LLLL.com) listed for sale at Afternic, and the portfolio consists exclusively of this single domain name category.

Most domain investors I know hold more diversified domain name portfolios. They may own some LLLL.com domain names, but those are typically mixed in with one-word .coms, two-word domain names, brandable domain names, and/or domain names in non-.com extensions. That kind of diversification can make it difficult to isolate performance trends for a specific domain name class like LLLL.coms.

GoDaddy Extends LTO to $5 Million – but Use Discretion

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On Friday, GoDaddy (via Afternic) announced it would allow sellers to offer Lease to Own (LTO) transactions for up to $5 million. Since inception, GoDaddy has capped the maximum LTO deal at $100,000, so this extension offers greater flexibility to domain name sellers.

I think this is great, but domain investors need to use their best discretion with an offering of this magnitude.

SERP.com Acquired for $210,000

The SERP.com domain name was acquired in July of this year for $210,000. This, according to the former owner of the domain name who is a longtime domain investor. SERP.com was sold via Afternic, according to an Afternic transaction activity screenshot I was sent.

Prior to the sale of SERP.com, the buyer had a price expectation of $500,000. After multiple rounds of negotiations, the buyer and seller agreed to a $210,000 sale price.

GoDaddy DBS Broker Tom McCarthy Explains His Role

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GoDaddy has two distinct brokerage teams that work exclusively on behalf of buyers or sellers. The Afternic team represents sellers who have listings on the platform. If an offer is made by a buyer for a domain name listed on Afternic, the Afternic broker’s role is to get the most money for the domain name on behalf of the seller. If an offer is made through GoDaddy’s Domain Brokerage Service (DBS), the DBS broker works to get the buyer the lowest price.

Tom McCarthy is a broker on GoDaddy’s DBS team. I understand he is one of the top performing brokers on the team. When I receive inbound offers for domain names I don’t have listed on Afternic, and Tom is representing the buyer, I know the buyer is serious and educated about domain name values.

Tom recently began posting more regularly on X, and he posted a thread identifying the differences between the DBS and Afternic teams, and the role he plays as a buyer’s broker. I think it’s a good read for people to get an idea of what the DBS team does and who they represent.

How Much Overlap on AI Domain Name Creation?

I sold a two word .com domain name for $4,999 via Afternic last night. The domain name consists of a noun and a verb, and I acquired the domain name for less than $200 in 2018.

Because it’s more of a brandable domain name than an actual term, I think there are similar types of domain names out there that have not been registered. In fact, DomainLeads.com shows only two SLDs registered in the domain name I sold – my .com and the .org domain name. Put simply, I believe this could be fertile ground to explore alternative domain names.

To that end, I used AI tools to try and come up with similar types of domain names I could search in bulk. I would then be able to do some additional research to assess whether any of the available terms are worth registering.

AWS Outage Causing Afternic Landing Page Issues

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There’s a major AWS outage that is causing problems for websites and web-based services around the world. GoDaddy is one of those businesses that is impacted by the outage, I learned this afternoon.

When I visited one of my Afternic-listed domain names that resolves to a GoDaddy landing page, the incorrect landing page was shown. Instead of the newer “custom” landing page with BIN, Make Offer, and Lease to Own options shown, the older BIN landing page was displayed. This particular landing page doesn’t include camel casing.