During these tough economic times, I am spending a good deal of money investing in my own business (via development) rather than buying new domain names. Although the TRAFFIC auctions were relatively strong and the domain aftermarket continues to show positive signs, I am still finding it more difficult to sell domain names. There are some good values out there, but I believe the market will get worse before it improves, so I am holding off on making acquisitions for the most part unless I am inclined to develop.
Since most of my sales have been to domain investors, and since people are being more conservative with their finances, my sales numbers are down in the last 3 months year over year. I am not going to complain because it could be much worse, but generally speaking, I think there is less money being spent by domain investors. I do think companies are still actively trying to buy generic domain names related to their businesses, but as the credit crunch impacts credit limits for all sorts of companies, this will be impacted as well.
With these difficult times, I am paying for development expenses rather than investing in other domain names. At the moment, Burbank.com is being completely revamped because I am not satisfied with how it looks. I put up a quickie site to ensure search engine links weren’t lost, but I am now building a directory and making the site more appealing. I think this will increase the value of the site, and I also think it will encourage businesses to advertise. This hadn’t been my focus since my priorities were on acquiring good domain names, but it is becoming my focus.
I am also working on my other sites to make improvements on them as well. I am adding interesting content based on keyword trends, linking to videos that could be of interest to visitors, and I am working on building links to my sites.
Like real estate, there will almost always be people buying domain names. People have tighter budgets these days, and it doesn’t appear that this will improve for a while. Of course I am willing to make strategic purchases for the right price, but determining what the right price is has become more difficult. For the time being, I am working on strengthening other areas of my business.
Investing During Tough Times
Domain Legal Advice
“I’m not a doctor, but I did stay at a Holiday Inn Express last night.” I admit it, I still get a kick out of those commercials. Even when they aren’t on television, I am reminded of them when I visit the legal section of some domain forums. Not only do many people ask some serious legal questions, but I’ve seen some misinformed answers. For people who rely on the advice of non-lawyers, I think you really need to take the answers with a grain of salt.
Don’t get me wrong – there are many smart people who want to help out and give advice to a legal question, especially when a large company threatens a small company who has rights to a domain name. However, unless the question is answered by an attorney who specializes in IP law, and more specificially, has experience in domain-related matters, I think those who are watching the answers need to be cautious.
Although I try to give a conservative opinion when pressed, I really try to advise people to seek the opinion of an attorney when it comes to domain legal matters. Even a response that may seem benign could cause damage to a person’s case or legal standing. While there are always obvious answers, it’s best to turn to a lawyer for legal advice.
Since I’ve been asked this question many times, here are a few lawyers who I’ve met and/or worked with in the past for various legal matters:
John Berryhill
Brett Lewis
Ari Goldberger
Stevan Lieberman
Steve Sturgeon
Howard Neu#mce_temp_url#
Becoming a Full Time Domain Investor
Nearly a year ago, I left the corporate world to become a full time domain investor. I didn’t really know much about running my own business in a full-time capacity, but the time was right, and I’ve never looked back nor have I regretted my decision. I’ve been fortunate to make some good business decisions and have had many more good days than bad. While being an independent domain investor may look like the perfect lifestyle, there are many things to consider before committing to it.
If you aspire to become a full time domain investor and/or developer, there are some things you need to take into consideration before making the jump:
- Health insurance is expensive
- If you make $100,000 profit on a $150,000 sale, you will owe something in the ballpark of $35,000 in taxes. If you reinvest $125,000 of that sale, you are in the hole $10,000.
- Paying estimated taxes 4x per year can be a burden and require you to pay upfront based on your prior year’s earnings
- Working alone all day without office mates or cubicle buddies can be lonely
- There aren’t many people who can give you completely unbiased advice.
- Every domain you buy (especially for a large sum of money) can materially impact your business
- You always need to keep cash in reserve for unexpected expenses or domain names that become available to buy for a good price
- It’s important to consider business insurance (which is expensive)
- Development takes time and costs a lot
- There will always be issues and problems when you develop. Expect to have unexpected added costs and time issues
- It’s important to have a good family and friend support network to help you up when you are down and to help you celebrate when you have success
- You will frequently want to talk about your business with your friends since you can’t chat much with co-workers, but your friends won’t always want to talk about domains with you
- It’s important to stay humble. You might make a $100,000 sale one day, but make an unwise investment the next day.
I have truly enjoyed the year so far, and I am glad to be attending another TRAFFIC show. There is still money to be made in the domain industry, but it does take quite a bit of work. Although I don’t work constantly from 8am-11pm, I am on my computer most of the day. I love what I do, but I’ve learned a lot of things about the industry this past year and about myself. I don’t think there is anything I would change.
Things to Ask Yourself About Your Domain Investments
It’s important that you think about your domain investment strategy each day, and how your purchases and sales impact your strategy, both today and in the future. While most people have an idea of what they are looking to gain from their domain investments, I think answering some of the questions to yourself will put things into perspective:
- Do you sell your domain names?
- Do you buy domain names with the goal of selling them in days, weeks, months, or years?
- Do you buy domain names with the goal of building websites on them?
- Are you spending more money on domain purchases than you are generating with sales and advertising/PPC revenue?
- Are you buying risky domain names (trademarks, typos, gambling…etc)?
- Are you reaching out to potential buyers, or are you passively holding your names?
- Do you park your domain names?
- How much passive revenue are your domain names generating?
- How much are you spending on new domain names vs. generating from sales/PPC/advertising revenue?
- Is this a hobby for you, or do you hope to grow this into a full business?
- Do you have enough money in reserve to fight a UDRP or a lawsuit?
- Are your domain assets diversified (different types of names, various extensions…etc)?
- Are you involved in the industry in domain forums, and/or do you attend domain conferences in order to network with others in the industry?
These questions are somewhat personal and should be considered by people who are buying, selling, or developing domain names. Strategies can change, especially in changing economic times, but it is important to think about what your strategy is. I know of many people (myself included) who had no strategy in the beginning. Basically, you will be left with a lot of domain names that you like (and maybe nobody else), and while you may sell on ocassion, it’s not covering your expenses.
It’s very easy to spend a considerable amount of money buying domain names. Buying domain names smartly, while thinking about your strategy – short and long term – will save you money and make you money. Domain investing can be lucrative, in good times and bad. Developing a strategy and always considering whether you are sticking to your strategy will keep you in line to meet your objectives.
Vegas Lagged
Since I was only in Las Vegas for 3 days, I don’t think I am suffering from jet lag right now, so I will attribute this foggy state to Vegas-lag. I am very Vegaslagged for sure. I took my laptop figuring I would check in, but I opted to keep it in the bag since it was a short trip. This is why comment’s haven’t been approved for a few days. If you haven’t been to Vegas, you are missing out. There seems to be something for everyone.
Anyway, a few random thoughts and answers to emails I received while away:
– I most definitely will be at TRAFFIC in New York this week. It’s an easy 20 minute subway ride to the first stop in Brooklyn for me. I keep a fluid schedule and plan to stay at the venue most of the day each day.
– I was able to get in touch with someone at NameJet and Network Solutions regarding my post last week, although they couldn’t help my family friend get her domain back. Incidentally, my friend told me not to bid on it on their behalf as it wasn’t worth the $75. Yes, it was the .com domain of the exact 2 word name of their company and they didn’t want to pay $75 for it (there were only 2 other bidders). Surprising, I know – but it saved me from having to monitor the auction on Friday afternoon. I was on my way out to Vegas when they told me, so I didn’t have the time to explain why they need it.
– ALWAYS take a hit on 16 when the dealer has a ten showing. This is especially true when it’s late and you are gambling $20/hand while everyone else at the table has at least $100+ out there. Of course the dealer pulled the guy’s 4 after flipping a 16 himself, costing us a lot of money. Take one for the team!
– NEVER play on a blackjack table where idiots are standing on 16 against the dealer’s 10. Pick up your chips as fast as you can. There is some luck involved, but you have to play the odds, and it’s most likely the dealer has a 10 under his exposed 10, and you’re gonna lose anyway, so at least take the hit for the rest of the players.
– Thank you for the birthday wishes 🙂
– Maybe it’s my living in New York City and I don’t see a ton of billboards here, but it seemed that there were an incredible amount of generic domain names used in advertising in Vegas. There were product names related to types of shoes, clothes and autos (not brands), category names related to lawyers and doctors, and even several long tail product/category names.
– I think TRAFFIC New York is going to be great. I’ve been to a few domain conferences before, and they are all great in their own way. The reason people go to conferences is to network and meet with business associates. Most people don’t go to medical conferences in Las Vegas so they can listen to the panels. They want to go meet with their pharmaceutical reps, learn strategies to manage a business, see free shows, gamble, and meet with other doctors in a non-office setting. I’m not going to TRAFFIC to listen to the panels. I am going to talk with the people I know and meet the people I haven’t met before.



