Subscribe

Becoming a Full Time Domain Investor

15

Subscribe to Elliot's BlogNearly a year ago, I left the corporate world to become a full time domain investor. I didn’t really know much about running my own business in a full-time capacity, but the time was right, and I’ve never looked back nor have I regretted my decision. I’ve been fortunate to make some good business decisions and have had many more good days than bad.   While being an independent domain investor may look like the perfect lifestyle, there are many things to consider before committing to it.
If you aspire to become a full time domain investor and/or developer, there are some things you need to take into consideration before making the jump:

  • Health insurance is expensive
  • If you make $100,000 profit on a $150,000 sale, you will owe something in the ballpark of $35,000 in taxes. If you reinvest $125,000 of that sale, you are in the hole $10,000.
  • Paying estimated taxes 4x per year can be a burden and require you to pay upfront based on your prior year’s earnings
  • Working alone all day without office mates or cubicle buddies can be lonely
  • There aren’t many people who can give you completely unbiased advice.
  • Every domain you buy (especially for a large sum of money) can materially impact your business
  • You always need to keep cash in reserve for unexpected expenses or domain names that become available to buy for a good price
  • It’s important to consider business insurance (which is expensive)
  • Development takes time and costs a lot
  • There will always be issues and problems when you develop.   Expect to have unexpected added costs and time issues
  • It’s important to have a good family and friend support network to help you up when you are down and to help you celebrate when you have success
  • You will frequently want to talk about your business with your friends since you can’t chat much with co-workers, but your friends won’t always want to talk about domains with you
  • It’s important to stay humble.   You might make a $100,000 sale one day, but make an unwise investment the next day.

I have truly enjoyed the year so far, and I am glad to be attending another TRAFFIC show.   There is still money to be made in the domain industry, but it does take quite a bit of work.   Although I don’t work constantly from 8am-11pm, I am on my computer most of the day.   I love what I do, but I’ve learned a lot of things about the industry this past year and about myself.   I don’t think there is anything I would change.

Things to Ask Yourself About Your Domain Investments

5

Subscribe to Elliot's BlogIt’s important that you think about your domain investment strategy each day, and how your purchases and sales impact your strategy, both today and in the future. While most people have an idea of what they are looking to gain from their domain investments, I think answering some of the questions to yourself will put things into perspective:

  • Do you sell your domain names?
  • Do you buy domain names with the goal of selling them in days, weeks, months, or years?
  • Do you buy domain names with the goal of building websites on them?
  • Are you spending more money on domain purchases than you are generating with sales and advertising/PPC revenue?
  • Are you buying risky domain names (trademarks, typos, gambling…etc)?
  • Are you reaching out to potential buyers, or are you passively holding your names?
  • Do you park your domain names?
  • How much passive revenue are your domain names generating?
  • How much are you spending on new domain names vs. generating from sales/PPC/advertising revenue?
  • Is this a hobby for you, or do you hope to grow this into a full business?
  • Do you have enough money in reserve to fight a UDRP or a lawsuit?
  • Are your domain assets diversified (different types of names, various extensions…etc)?
  • Are you involved in the industry in domain forums, and/or do you attend domain conferences in order to network with others in the industry?

These questions are somewhat personal and should be considered by people who are buying, selling, or developing domain names. Strategies can change, especially in changing economic times, but it is important to think about what your strategy is. I know of many people (myself included) who had no strategy in the beginning. Basically, you will be left with a lot of domain names that you like (and maybe nobody else), and while you may sell on ocassion, it’s not covering your expenses.
It’s very easy to spend a considerable amount of money buying domain names. Buying domain names smartly, while thinking about your strategy – short and long term – will save you money and make you money. Domain investing can be lucrative, in good times and bad. Developing a strategy and always considering whether you are sticking to your strategy will keep you in line to meet your objectives.

Vegas Lagged

2

Subscribe to Elliot's BlogSince I was only in Las Vegas for 3 days, I don’t think I am suffering from jet lag right now, so I will attribute this foggy state to Vegas-lag. I am very Vegaslagged for sure. I took my laptop figuring I would check in, but I opted to keep it in the bag since it was a short trip. This is why comment’s haven’t been approved for a few days. If you haven’t been to Vegas, you are missing out.   There seems to be something for everyone.
Anyway, a few random thoughts and answers to emails I received while away:
– I most definitely will be at TRAFFIC in New York this week.   It’s an easy 20 minute subway ride to the first stop in Brooklyn for me.   I keep a fluid schedule and plan to stay at the venue most of the day each day.
– I was able to get in touch with someone at NameJet and Network Solutions regarding my post last week, although they couldn’t help my family friend get her domain back. Incidentally, my friend told me not to bid on it on their behalf as it wasn’t worth the $75.   Yes, it was the .com domain of the exact 2 word name of their company and they didn’t want to pay $75 for it (there were only 2 other bidders).   Surprising, I know – but it saved me from having to monitor the auction on Friday afternoon.   I was on my way out to Vegas when they told me, so I didn’t have the time to explain why they need it.
– ALWAYS take a hit on 16 when the dealer has a ten showing.   This is especially true when it’s late and you are gambling $20/hand while everyone else at the table has at least $100+ out there.   Of course the dealer pulled the guy’s 4 after flipping a 16 himself, costing us a lot of money.   Take one for the team!
– NEVER play on a blackjack table where idiots are standing on 16 against the dealer’s 10.   Pick up your chips as fast as you can.   There is some luck involved, but you have to play the odds, and it’s most likely the dealer has a 10 under his exposed 10, and you’re gonna lose anyway, so at least take the hit for the rest of the players.
– Thank you for the birthday wishes 🙂
– Maybe it’s my living in New York City and I don’t see a ton of billboards here, but it seemed that there were an incredible amount of generic domain names used in advertising in Vegas.   There were product names related to types of shoes, clothes and autos (not brands), category names related to lawyers and doctors, and even several long tail product/category names.
– I think TRAFFIC New York is going to be great. I’ve been to a few domain conferences before, and they are all great in their own way. The reason people go to conferences is to network and meet with business associates. Most people don’t go to medical conferences in Las Vegas so they can listen to the panels. They want to go meet with their pharmaceutical reps, learn strategies to manage a business, see free shows, gamble, and meet with other doctors in a non-office setting.   I’m not going to TRAFFIC to listen to the panels. I am going to talk with the people I know and meet the people I haven’t met before.

Domain Theory: Searches to Results Ratio

Subscribe to Elliot's BlogWhen people are selling domain names, I frequently see them quoting the Wordtracker daily searches for the domain’s keyword phrase as well as the number of pages there are in Google that have that keyword or keyword phrase. It’s often thought that the higher the number of daily searches and the higher number of Google results, the more valuable that keyword domain name is. This is just theory here, but I think the ratio of daily searches to # of Google results is a better indicator of value for someone that wants to develop the domain name.
The more daily searches a keyword phrase (“painting contractor” for example), the more value a name like PaintingContractor.com is.   If people are searching for that term, not only are some of them probably typing   PaintingContractor.com into their browser bar, but the greater chance this domain name will be relevant to more people.   A generic domain name is valuable because there are people who want to find that generic term. Some will type the term into their browser (with a .com) while many others will search Google for that term, and hopefully your site will come up in the top 5 or 10 results to attract the attention of the searcher.
I would argue that the old way of thinking – the more Google results for the phrase the better – is actually not really that great for the value of the domain name. Sure, the more results there are usually means that more people are interested in that topic – and that more people are writing about it and covering it on their websites. With more interest in the topic, the value should be higher.   However, to a developer, the more interest in the topic usually also means the more difficult it will be to rank in Google. The lower a website ranks, the less traffic it will receive, making it more difficult to generate revenue.
That said, I believe the ratio of daily searches to Google results is important to consider.   “Painting Contractor” has a WordTracker count of 367, and there are 896,000 Google results for “painting contractor,” which would be strong compared to “Flooring Contractor” which boasts a WordTracker count of 19 and has 309,000 Google results. The more searches with less results in Google means a website will likely have an easier time ranking at the top of the results, meaning more traffic.
I don’t think this will become a commonly quoted ratio due to the actual size of the result (.000405), but I do think people should at least consider this when researching a domain name. It’s great that people are searching for a particular keyword or keyword phrase, but if the SE competition will relegate your developed domain name to the second page of Google or lower, it’s probably worth less than a similar domain name in a less competitive category (assuming PPC values are similar).
This post will be reevaluated once the weekend haze wears off.   I spent the weekend at a friend’s wedding, which is where I thought about this 🙂   More time needs to be spent analyzing this theory, but I think I am onto something.

Social Networking to Sell Domain Names

4

Subscribe to Elliot's BlogOn the treadmill last night, I was thinking about how to get around administrative assistants and other obstacles in the way of directly communicating with a decision maker. Most of the time at mid to large companies, the decision maker has an admin who reviews all emails and phone calls before passing them through. If something appears to be spammy, there’s a good chance the message will be deleted before the decision maker sees it.
In the day of Linkedin and Facebook, more and more people (including decision makers) are signing up for accounts on these networks. Since it isn’t always business that is discussed on these networks, I would assume that many connect their personal email addresses to the account. With the help of a mutual friend – or maybe even a cold call, you can get in touch directly with the decision maker. Although it will still be difficult to get in touch with a decision maker at a large company, it’s possible to do this to those at small to medium size companies.
The difficult thing is determining who the decision maker is. Social networking sites actually play a role in determining who to contact, as most allow the decision maker to list his credentials right on the site. If you get in touch with the wrong person, there’s also a good chance that this person will tell you who the right person is.
Instead of sending a blind email, social networking communications could help you get in touch with the decision makers you need to reach. The caveat is that I just thought of this and haven’t tried it yet.

Grow Your Mini Sites

Subscribe to Elliot's BlogI’ve been busy today working on the just launched Secaucus.com, which I had created by Rick and his guys at aeiou.com.   Secaucus is a city in New Jersey, located about 4 miles from Manhattan.   It was voted the 11th best city to live in New Jersey in 2008 by New Jersey Monthly magazine.
While the mini-site Rick and his team created looks great, I wanted to add more content to the site.   IMO, content is what drives traffic to a site, and the more content you create, the more traffic the site will receive. As a result, I expect to earn more Adsense revenue and hopefully get advertisers to want to buy links and advertising space.
Since Secaucus.com is the smallest of my geo websites, I wanted to build a mini site with good information but required little upkeep and maintenance.   I just started adding commonly searched for information, such as lawyers in Secaucus, Secaucus gas prices, and Secaucus banks.   I will continue to add pages with the hope of building traffic and generating revenue.
My aeiou.com mini site template got me off to a great start, and I am going to take off running with it.