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The Domain Name Matters for SEO

Elliot Silver
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5

I read Rick’s Blog this morning about search engine optimization specialists and spammers, and I agree that there is a lot of crap out there. I also know there are a lot of smart people who do this for a profession or a hobby, and a number of people helped me out when requested (THANKS!!).

One thing I took away from Rick’s article is that a company’s domain name is very important for SEO. Rick said, “Want the best SEO guy? Do a damn Google search!” He proceeded to search for the best SEO guy, and guess what returned #1? A listing for Mic Tienken, whose website resides on www.bestseoguyintheworld.com – a domain name with the keywords Rick searched.

Personally, I am less colloquial when I search, and I wanted to find the best SEO company. Guess who came back with the number one result… SEO Image, with a website not residing on SEOImage.com, but a website on www.bestseocompany.com, the exact search phrase I used.

If you want to improve your SEO rankings and do good SEO, it’s as easy as analyzing the obvious things on the professionals’ websites, and clearly the domain name matters for search engine optimization.

Tip to Find End Users on Google

Elliot Silver
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13

I learned   a great tip to find end users via Google from domain investor, Bob Olea. As discussed many times here and other places, the best way to sell a domain name for an optimal price is to sell it to an end user who can make the most of the domain name. They can generally justify the cost of a premium domain name, knowing the costs associated with their products and sales.

Oftentimes, when a company can’t get the primary generic domain name for their industry, they settle for and purchase other longer tail domain names.

Here’s the tip: Type into Google – inurl:keywords (for example inurl:flowers or inurl:”flower shop”).

The result is a list of all websites that have those keywords in their, subdomains, or sub folders (either anywhere in the url or the exact phrase). You can use this list of results to find companies who may wish to upgrade to your generic domain name.

Check it out and see if you can find an end user for your great domain names!

***UPDATE***

Ross at Ygrab let me know he posted this info + more yesterday. I saw it on a forum posted by a friend and thought he found it 🙂 So if you want to see more great tips, visit Ross’ Blog: http://ygrab.com/end-users/end-users-part-2-3-ways-to-find-end-users/

Negotiating to Sell a High Value Domain Name

Elliot Silver
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9

While I was away in Amsterdam, Rick Schwartz announced that the Candy.com deal is official and the deal has been signed, I wish Rick and the Melville Candy Company big congratulations on this industry moving deal. This isn’t the first major sale for Rick, who also sold iReport.com and Property.com.

One of the great things about Rick is his willingness to share insight into his domain sales, beginning with iReport.com and now with Candy.com via blog posts on Rick’s Blog. Although Rick is in a different position with his domain names than most of us,   both in terms of quality of his names and his financial status, we can still learn about domain negotiations from what he has posted.

Selling a domain name for a large sum of money isn’t easy, no matter what domain names you own. The buyer must be willing to pay the seller’s desired price, and the seller must be able to figure out how much the buyer can afford to pay for the domain name before naming his price (if he wants to maximize the sales price). The negotiation can be trying and time consuming depending on a number of factors, and some people might not have the experience necessary to turn a big deal into a huge deal.

I would like to share an idea for a new domain service – domain sales negotiations. The difference between selling a domain name for five figures, six figures, and seven figures is minimal and the negotiation is often the deciding factor. While most of us don’t have names as good as the quality of Rick’s, they don’t necessarily have to be in order to achieve a huge sale. If there was a negotiation service where we could seamlessly hand off a negotiation to an experienced negotiator, unbeknownst to the buyer, it could help us maximize our sales.

Someone with Rick’s experience could help reel in the big fish, as he is experienced, and he would be far enough away from the transaction to be able to turn down a significant offer, when the domain owner wouldn’t be able to do so. I think a domain negotiation service would be good for domain owners who lack the negotiation experience.

Change Your Passwords

Elliot Silver
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7

It’s always a smart idea to change your passwords frequently, and this is especially important when you are traveling and when you return from your travels. When you travel, you probably connect to unsecured wireless connections or possibly to monitored Internet connections, where you are putting data at risk.

I am not a security expert, but I would imagine that stealing passwords and/or hacking accounts isn’t too difficult for many computer experts. Making sure your passwords are updated is common sense, but I don’t always change them frequently, so this is a good reminder for me and hopefully for you.

Here are a few password protection tips:

  • Change your passwords monthly or at least somewhat frequently, and as soon as you return home from a trip
  • Make sure your passwords don’t overlap for email, registrar accounts, forums, bank accounts
  • Use different user names for different websites and accounts when possible
  • Use a password generation tool to make sure your passwords are random
  • If you use Gmail, check your filters (in preferences) every so often to be sure someone didn’t log in to your account to create a filter that sends your email to someone else

Microsoft’s “Bing” Travel Mistake

Elliot Silver
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7

One of my favorite travel websites is Farecast.com. The website makes predictions about the price of airfare for major airlines, and it advises whether consumers should purchase their tickets or wait to purchase them, based on a proprietary algorithm (which is based on historic trends and other factors).

From a branding perspective, Farecast is a great brand. Fare from “airfare” is combined with “cast” from forecast, creating a “farecast,” which is a forecast of airfare. The brand is short, unique, and memorable, a powerful branding combination.

A few months ago, I noticed that when I typed in Farecast.com, I was redirected to Farecast.Live.com. The site was still branded as Farecast, but it was redirected to a Microsoft URL. Based on this, I assumed Microsoft had purchased the company, but nothing had really changed so I didn’t think much of it.

Yesterday I received an email from a sender called “bing travel,” and the email notified me that, “Live Search Farecast has joined forces with MSN Travel to become Bing Travel.” I visited Farecast.com, and noticed that the header said “Bing” and there doesn’t seem to be any mention of Farecast. In my opinion, this is a HUGE branding mistake.

Not only has Microsoft killed a great unique brand in Farecast, but it rebranded as a still little-known brand, “Bing.” I understand what they are tying to do – get people familiar with the Bing brand, but it just seems too risky. IMO, “Bing Travel” sounds like a small family travel agency rather than a powerful airfare comparison tool. I think this is a “bing” mistake.

The other (smaller) mistake Microsoft is making is that BingTravel.com doesn’t resolve. They were smart enough to buy it back in July of 2007, but it currently goes to a dead page, despite being on MSFT nameservers.

Only time will tell if this was a smart move, but at least in the short term, I don’t think it wasn’t. This is especially true because I would find it strange to recommend Bing Travel to friends, especially because BingTravel.com doesn’t work!

One ccTLD Lesson I’ve Learned

Elliot Silver
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5

I’ve been learning quite a bit about ccTLD domain names (before and during the TRAFFIC conference), and I wanted to share one quick lesson. Registrants for each country’s ccTLDs have their own unique registration quirks. This makes it quite important to do research about the country and the registration habits if investment is the primary goal (as opposed to development).

Some examples:

  • Hyphens may be very popular
  • English may be preferred over the native language
  • Abbreviated words may be common
  • Call to action domain names are popular

It’s important to learn about the ccTLD and the country before you make an investment. You don’t necessarily need to spend time in the country, but it certainly would help to see how the businesses are using domain names to enhance their brands. After all, most of the bigger ccTLD sales are to end users, and if you are investing, you should research what will be most valuable to your potential buyers.

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