Advice Archives - Page 12 of 211 - DomainInvesting.com

Check Archive.org for Historic Pricing

Elliot Silver

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November 4, 2022

This afternoon while doing some acquisition research and due diligence, I came across a domain name that is for sale. The “for sale” landing page looks somewhat dated, as if it was created quite a long time ago. Within the messaging was the asking price of the domain name along with some other (unappealing) domain names that the registrant also seems to own and wants to sell.

I then visited the Internet Archive – Archive.org – to get an idea of the domain name’s history, time on the market, and asking price history. Archive.org shows how different websites looked over the years. You can enter in a particular domain name, and you can see many entries from past days, weeks, months, and years.

Buying Someone Else’s Domain Name Can Become a PITA

Advice

Elliot Silver

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October 28, 2022

10

A little over ten years ago, I saw that a small business near where I grew up did not have its brand match .com domain name. It had a unique name, so I thought that was strange. A visit to the brand match name showed me why – someone in another country owned the domain name and displayed links in another language.

Since this local business is definitely the only company in the world with this particular name, I monitored the domain name via GoDaddy. Within a couple of years, the domain name expired and deleted. Because I grew up shopping at this business and appreciate what they do I backordered the domain name and won it.

‘I Expect the Price Will Increase Very Soon’

Elliot Silver

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October 24, 2022

5

One of the neat sales tactics offered by Squadhelp is the price increase notification sellers can add to their landing page. Sellers who utilize this tool will show a message on their landing page that informs visitors the price will be increasing. This is a smart tactic from this innovative domain sales platform.

While I have not used Squadhelp, I agree that this can be a smart tactic. In fact, I manually use a similar tactic in my negotiations with prospective buyers. When discussing the price of a domain name, I will say something like this:

Make Offer Leads to “Dilution of Domain Value”

Elliot Silver

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October 17, 2022

6

For many of my domain names listed for sale, I have a “Make Offer” option next to the buy it now price. Domain name pricing isn’t science for me, and if I miss the mark by a considerable amount, a prospective buyer may simply choose an alternative domain name. I rely on domain name sales to fund the majority of my business, so I would prefer to give someone the option to make an offer rather than pass over an overpriced domain name.

Darpan Munjal, Founder of Squadhelp (a branding agency with a focus on domain names), shared an observation that domain investors may wish to consider when listing their domain names for sale:

Celebrate Your Wins

Advice

Elliot Silver

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October 14, 2022

7

Making money is the most important driver in a domain investment business. It is, after all, a business for most people. When I accomplish something special – like closing a big deal – I like to celebrate it. Making money is the goal, but doing something small to reward myself for an achievement is important.

No matter how great the achievement, I usually do something relatively small as a way of celebrating. I might open a nice bottle of wine with my wife or go out to a special dinner. When I achieve a more notable accomplishment, I might buy something to mark the occasion. I am not really a flashy person, so it might be a purchase I’ve put off for a while.

Price for .com Rising Again in September

Elliot Silver

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July 28, 2022

8

In February of this year, Verisign announced that the wholesale price for .com domain names will be rising by 7% on September 1, 2022. The wholesale cost, which is paid by domain registrars like Namecheap and GoDaddy, will be raised from $8.39 to $8.97. Domain registrars add their own margin to that amount, and the total is what domain registrants pay to register, renew, and transfer .com domain names.

For domain investors, this additional 7% fee can be impactful depending on the size of a domain portfolio. Andrew Rosener tweeted a good reminder for investors who may have forgotten about the looming price increase: