I was chatting with a colleague last week, and he mentioned that some of his keywordGTLD.com domain names have been receiving more offers now that the matching new gTLDs have become available to purchase. The new gTLDs will likely lead to people and companies trying to buy the matching .com domain name to prevent confusion and leakage. This will likely mean that it should be easier to determine who is inquiring about the domain name.
If the owner of a keywordGTLD.com receives an inquiry on his domain name, the first thing he or she should do is perform a Whois search for the keyword.GTLD. Most Whois providers (maybe all) can check the Whois data for the new gTLDs. Instead of having to spend a lot of time trying to investigate who wants to acquire a particular domain name, that information can be found simply by looking at who owns the keyword.GTLD domain name.
For at least the near term, owners of gTLD domain names who build websites and businesses on them would be well served to own the exact match .com domain name. There is most likely going to be confusion, and visitors who don’t go through Google will likely end up on the .com.
If a gTLD owner is confident in the new TLDs, perhaps they should consider a long term lease to own type of deal for the matching .com domain name until they can be sure their customers and website visitors know where to find them. This could allow them to spend less, although if their customers are trained to go to the .com, it might not be a good long term solution.
I don’t know how long it will take for consumers to begin recognizing and realizing there are new domain name extensions, but I predict we will see some keywordgTLD.com sales as a result of companies realizing they need to protect their new websites from consumer confusion.