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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

DomainNames.com: GoDaddy’s “Ultra Premium Domains” Marketplace

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A couple of weeks ago, Afternic hinted that it would soon be launching a new domain name marketplace on the ultra generic DomainNames.com domain name. The launch was today, and the DomainNames.com platform marketplace was introduced for the first time:

At a quick glance, the marketplace appears to be stocked with some top quality inventory from the start. Domain names like Harmony.com, Natural.com, FL.com, Invitation.com, Encourage.com, Bankroll.com, and others are exceptional and must be in high demand. Each listing has its own logo, and there is an informational landing page with some suggested uses for each domain name.

GoDaddy to Launch “Premium Domain Marketplace” on DomainNames.com

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The Afternic X account posted a link on X without much context that caught my attention this morning:

When Whois Contacts Fail, I Use GoDaddy DBS

One of the things I enjoy most about domain investing is the negotiations. Most don’t work out, but I enjoy the thought and effort that goes into a negotiation. It stimulates my brain in a way most other aspects of this business do not. This goes for both buying and selling my domain names.

On occasion, I will use GoDaddy’s Domain Broker Service (DBS) to try and buy a domain name. If I am not hearing back from a domain registrant and don’t want to continue to press, I might connect with a DBS broker to attempt to get a price. In these cases, I am probably not making a substantial enough offer to elicit a reply, so the broker won’t usually be able to help.

GoDaddy “Reputable Search” Tab Addresses Front Running

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Since domain names first became commercially available to register, people have accused domain registrars of front running. In short, front running is when a registrar is suspected of using customer search data to preemptively register domain names that someone else searched for, with the intent of reselling them at a higher price. This undermines trust in the registration process.

As the world’s largest registrar, GoDaddy has faced many accusations of front running. The company has repeatedly and emphatically denied that it does this. I’ve published official statements from GoDaddy regarding front running at least three times.

Lsland.com Typo Auction on GoDaddy into the 4 Figures


The Lsland.com domain name is in an expiry auction on GoDaddy Auctions. There are several bidders competing for this typo domain name, and the high bid is $1,010. Peter Askew highlighted this on X earlier this morning:

Dan.com is Done

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The time finally came. Dan.com has been completely shuttered by GoDaddy.

The innovative platform was acquired by GoDaddy in 2022. It was operated independently for a short period of time, and the platform was absorbed by GoDaddy and Afternic. Earlier this year, it was announced that Dan.com would close down over the Summer, and that time has come.

If you visit Dan.com now, you will be forwarded to Afternic with a Dan.com tracking url.

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