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.AI Search Volume is Quite High

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I appreciate that GoDaddy now shows how many searches are made by its customers for specific domain names that have relatively high search volume. This isn’t simply the case for domain names that are for sale. GoDaddy is also showing the number of searches within its Domain Broker Service call to action box within the search stream.

With this information, we are able to compare the number of searches between extensions. I thought about this while searching for the price of Luminous.ai, which is listed for sale via GoDaddy. My company owns Luminous.com and was curious about the asking price for the .ai domain name.

GoDaddy Auctions Masterclass on December 11

GoDaddy’s Domain Academy will be hosting a masterclass focusing on domain auction strategy for GoDaddy Auctions. The session will be hosted by GoDaddy’s Joe Styler and Bart Mozyrko. Joe is a longtime GoDaddy employee, and he leads the GoDaddy Auctions team.

GoDaddy DBS Broker Tom McCarthy Explains His Role

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GoDaddy has two distinct brokerage teams that work exclusively on behalf of buyers or sellers. The Afternic team represents sellers who have listings on the platform. If an offer is made by a buyer for a domain name listed on Afternic, the Afternic broker’s role is to get the most money for the domain name on behalf of the seller. If an offer is made through GoDaddy’s Domain Brokerage Service (DBS), the DBS broker works to get the buyer the lowest price.

Tom McCarthy is a broker on GoDaddy’s DBS team. I understand he is one of the top performing brokers on the team. When I receive inbound offers for domain names I don’t have listed on Afternic, and Tom is representing the buyer, I know the buyer is serious and educated about domain name values.

Tom recently began posting more regularly on X, and he posted a thread identifying the differences between the DBS and Afternic teams, and the role he plays as a buyer’s broker. I think it’s a good read for people to get an idea of what the DBS team does and who they represent.

GoDaddy’s Paul Nicks Retires

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Paul Nicks is a longtime GoDaddy employee of 18+ years, has announced his retirement from the company. Paul previously served as President of the company’s Domains division and most recently oversaw the group that worked directly with domain investors. In his roles, Paul oversaw the domain name aftermarket at GoDaddy along with numerous lines of business that impact domain investors.

Paul shared the news on LinkedIn this morning:

Redeem That GoDaddy Monthly Auction Credit

GoDaddy recently announced a new benefit to its Domain Pro program. Domain Pro members receive a monthly $20 auction credit that can be used to pay for GoDaddy Auction purchases. This amounts to $240 in total auction credit value, and I think that is approximately the current annual cost of a Domain Pro membership.

Notably, this monthly benefit is not automatically applied to auctions each month. Members will need to be redeem it manually with a monthly promo code. On the Auctions payment page, there’s a “Have a promo code?” link, and clicking that will allow the buyer to enter this monthly promo code. For November, the code is “NOVPROWIN.”

DomainNames.com Records First Sale

GoDaddy recently launched its high-end DomainNames.com marketplace. The platform launched with listings that included high value inventory like Harmony.com, HongKong.com, FL.com, Bankroll.com, Switch.ai, Ladder.ai, and a plethora of other great domain names.

According to a post from GoDaddy’s James Iles, DomainNames.com already closed its first sale: