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Platform Commission is Like Snow Removal Cost

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I was chatting with a friend about landing page options and platform commissions. In general, I list a large percentage of my portfolio on Afternic, Spaceship, or both, giving up a significant chunk of revenue for successful sales. I liken this to cost to what I pay for snow removal.

I would guesstimate that 25% of my friends have snowblowers and they take care of removing snow themselves. We have a long and fairly steep driveway, and we have a snow plow contractor that comes to remove snow when it’s more than 3″ deep. I think we pay something like $75/plow. To me, this is money well spent. I don’t have to go outside to do this work in the snow, I don’t have to buy or maintain a snowblower, and I don’t have to deal with sore muscles from shoveling. Occasionally, the plow doesn’t come at an optimal time, but I think it’s better than doing it myself.

Downside of Price Inconsistency

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I try to keep my prices consistent across sales platforms. When I change prices on one venue, I typically try to change it everywhere. This doesn’t always happen though.

While at the ICA meeting, I sold an inventory-quality domain name. I went to check where the domain name resolved, and I saw it was resolving to a different platform. It also had a lower price by about $1,000. I was out for dinner, so I didn’t have a chance to either remove the listing or change the nameservers.

Trying to Game an AI Domain Agent

Yesterday morning, I received a $20 offer for one of my valuable domain names. I sent a polite reply to the prospect to let him know the domain name was worth substantially more than his offer. I also suggested he look for an unregistered domain name with his small budget.

Sometimes people reply to this type of response with a snide comment or a “thanks” of some sort, but I was surprised and amused by the reply I received instead:

Lumis Shares Graphic with Impressive 2025 Domain Name List

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Lumis is primarily a buyer-side domain brokerage. I frequently see eye catching domain name acquisitions shared by Lumis domain brokers. Lately, the company has reported some strong .ai domain name sales, but the company’s deal flow seems anchored by exceptional .com domain names.

Lumis recently published an update on LinkedIn with a graphic containing nearly 250 domain names it helped its clients buy in 2025. At a quick glance, some of my favorite domain names on the list are:

Where I Sold Domain Names in 2025

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I was very fortunate to have a strong year selling domain names in 2025. I wasn’t anticipating it to be as solid as it was, but I was happy with the results, especially considering I grew my portfolio to more than 2,500 domain names over the last year.

I thought I would share some information about where I sold domain names last year. Some of the sales were inbound and passive and a few were generated by outbound marketing.

SERP.com Acquired for $210,000

The SERP.com domain name was acquired in July of this year for $210,000. This, according to the former owner of the domain name who is a longtime domain investor. SERP.com was sold via Afternic, according to an Afternic transaction activity screenshot I was sent.

Prior to the sale of SERP.com, the buyer had a price expectation of $500,000. After multiple rounds of negotiations, the buyer and seller agreed to a $210,000 sale price.