Every Sales Negotiation is Different

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Someone asked me for advice about negotiating the sale of a domain name he owns. I shared a few thoughts based on what I could quickly see, but one thing I think is important to remember is that every negotiation is different.

Buyers come from all over the world. They have different personalities, different business customs, and unique communication styles and tones. Some people are friendly and conversational, while others are short and to the point. Some are founders who are personally invested in the name, while others work for or on behalf of the other party and don’t have a personal stake in the outcome.

Cyber.com Sold for 7 Figures via Sedo

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I was looking through my DomainIQ Monitoring report this morning, and I saw some changes that were made to the Cyber.com domain name. Cyber.com had been used by a company called CyberSoft, and the domain name transferred from Network Solutions to GoDaddy under Whois privacy. The nameservers also changed, and the domain name now forwards to a GoDaddy Airo generated landing page with a new Cyber.com logo.

Stan.com Reportedly Acquired for $750,000 (Updated)

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A LinkedIn post about a domain name acquisition came across my feed this afternoon that caught my attention. John Hu, Founder and CEO of Stan, announced that his company spent $750,000 to acquire the Stan.com domain name. Stan is a platform that helps content creators monetize their audience and grow their business.

Using the DomainTools Whois History tool, I can see the domain name appears to have changed hands about a week ago, when it transferred from Tucows to GoDaddy under Whois privacy. Prior to that, the domain name was owned by the company formerly known as Anything.com.

As John mentioned in his LinkedIn post, the company started out on StanWith.me and later migrated to Stan.Store. Following some incredible growth, as indicated in this article written about on HubSpot for Startups, the company was able to afford and justify the $750,000 acquisition of its brand matching .com domain name.

Following this acquisition, Stan has been added to the list of companies that upgraded its domain name. Well done.

Update:

According to a post on LinkedIn, the buyer was represented by Lumis:

Ramp Acquired Router.com via DomainNames.com and Lumis

Ramp knows about the value of exceptional domain names. The company began on TryRamp.com and later upgraded to its brand matching Ramp.com domain name.

A couple of weeks ago, DomainNames.com, a platform operated by GoDaddy that specializes in the sale of high value domain names, announced that Router.com had been sold. GoDaddy shared that the buyer was represented by Lumis in the deal.

Monitor Your Spam Folder

In February, I discovered the contact form on my corporate website wasn’t working. I’m not exactly sure what happened, but my WordPress developer made a fix that solved the deliverability issue. However, the contact form receives a fair amount of spam emails now that it is working. This issue needs to be addressed at some point soon, but it is more of an annoyance than a problem.

My email provider has been doing a good job of marking these spam messages correctly. I check the spam folder on a regular basis to try to ensure I am not missing anything, but if a contact form email is marked as spam and isn’t quickly identifiable as something other than spam, I’ll just trash it and all other spam emails.

Runway.com Acquired by Runway AI via ATM Holdings

Runway.com has been acquired in a deal overseen by Andrew Miller of ATM Holdings. The domain name recently transferred from Tucows to Namecheap under Whois privacy. Runway.com had been listed for sale on the ATM Holdings website, and it was recently moved to the section on the homepage showcasing completed deals.

I reached out to Andrew to see if he could share any details about the transaction. “I can confirm that we (Andrew Miller and ATM Holdings) oversaw an amazing win-win transaction for the buyer and seller,” Andrew told me via email. He was unable to disclose the acquisition price.