The financial services firm now known as Nu made a major domain name upgrade. According to a monitoring alert I have set at DomainIQ, the Whois record for Nu.com has changed and the valuable two letter .com domain name has a new owner.

Nu.com is now owned by Nu, “one of the largest digital financial services platforms in the world.” It looks like Nu had been known as Nubank, and the Nu.com domain name now forwards to the bank’s website at Nu.co. The bank can also be found online at Nubank.com.br.

Deepinder Goyal, formerly the CEO of Zomato, recently announced the launch of a startup called Temple, a neurotechnology wearable. A few weeks ago, TechCrunch profiled the company as it announced a $54 million friends and family funding round that valued the company at $190 million.

Notably, Temple was wisely launched on its brand matching Temple.com domain name. Prior to the launch of Temple, the Temple.com domain name had been owned by domain investor Braden Pollock. Whois records show that Braden acquired the domain name in early 2021. It was previously owned by Georgia-Pacific.

This morning, I noticed a Whois change for the Green.com domain name courtesy of a Registrant Monitor alert at DomainTools. Green.com had been long owned by IAC and registered at MarkMonitor. The domain name is now registered to DNStination, Inc., the MarkMonitor Whois privacy service. In addition to this change, the nameservers also changed and there’s a new landing page with a logo for Splash.

When I clicked the hiring link on the landing page, I learned Splash is a neobank startup. Its LinkedIn page says the company is “building a consumer finance app for emerging markets, in partnership with extremely large distribution partners.” I also saw the company uses Splash.cash for its website. The landing page on Splash.cash and Green.com are now the same.

Many prospective domain name buyers confuse sincerity with seriousness.

A buyer can be completely sincere about their interest in buying a domain name. They may really like a domain name and understand how it would help their business. They may even picture how they will display it in their marketing materials and use it to drive revenue to their business. That interest and excitement is absolutely sincere.

On many occasions, I have been told by prospective buyers how serious they are about their interest in one of my domain names. They are all ready to buy it but there’s just one issue – the budget. Sincerity is not the same thing as seriousness.

$12M for https://t.co/SXh3lrQkEi
$70M for https://t.co/wmKtlNknzP

Also acquired https://t.co/YZjjqXdOe3

What a legend. https://t.co/avaB4Zw6jy

— Domain (@domain) February 11, 2026

The $70 million buyer of AI.com was Kris Marszalek, Founder of Crypto.com. Following the news of the record-breaking domain name acquisition and its Super Bowl commercial, Marszalek has been spending time discussing the AI.com acquisition and his plans for AI.com.

James Booth reposted a video interview that was conducted by TBPN. In it, Marszalek was asked what he spent to acquire the Crypto.com domain name. Marszalek disclosed that Crypto.com cost $12 million to acquire. It was, reportedly about 1/3 of the company’s capital. Marszalek noted the acquisition also made in the middle of the 2018 cryptocurrency “bear market.”

When Spaceship launched its Sellerhub with domain name landing pages, the platform was charging sellers a modest 5% sale commission for successful deals. I can’t find it specifically, but I recall former CEO Richard Kirkendall implied that this low commission rate may not last forever.

Yesterday on X, Thorsten noticed a change in the way commission was presented to prospective buyers.