3 Expensive “Super” Domain Names Pending Delete

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Several years ago, a few “Super” domain names sold for somewhat substantial sums of money. The domain names were acquired by SuperMedia LLC / Idearc Media LLC. I believe they were related to the company’s Super Pages phone directory.

I was looking through a list of pending delete domain names, and it looks like some of these domain names are dropping. Because of the pending delete status, I believe these will be auctioned should people backorder them via platforms such as DropCatch.com, NameJet, and SnapNames.

Here are some of the Super domain names in pending delete status. Next to the name is the sale price as recorded by NameBio:

SuperPainters.com – $10,000
SuperMechanics.com – $10,000
SuperElectricians.com – $10,000

At the time, I recall that the company owned other “Super” domain names. For instance, NameBio also shows the company bought SuperPlumbing.com for $10,000 at around the same time as the other names. That domain name is owned by a different entity. Based on some Whois history searches at DomainTools, it looks like that domain name has been owned by a third party for at least a few years.

I am not sure what came of the plan for those domain names, but it looks like the company changed its plans. It will be interesting to see how these domain names perform at auction. People occasionally bid higher because of a prior sale, but in my opinion, the value of these domain names was greatest to the SuperPages operators, and they don’t seem to want these domain names any longer.

11 COMMENTS

  1. A perfect reflection of how the times have changed. Gone are the days when domains are sold for they might or could be one day. They are now sold for what they are, now, or what they can immediately provide to the bottom line. And if the answer is zero, that is exactly what they are worth.

    • Sorry, but I don’t really see how that is related to SuperPages’ parent company buying these Super names.

      I also don’t agree with what you are saying. People speculate on the future use of a domain name every day when they are bidding on auctions.

  2. A new NameBio daily sales report was published just an hour ago, and reports that SuperMortgages sold for $906 at DropCatch. It further reports that it had previously sold at Sedo for $7500, indicating a decline of 88%.

    I can remember seeing the three sales Elliot mentions because I was amazed at the high prices especially as I think they were all acquired on or about the same time. “Super” is quite a good prefix and having been alerted, I managed to find a few in the following years, for example, SuperTechnicians. But didn’t sell any yet!

  3. I can see why those domains had value to SuperPages. They allowed them to stay themed to the primary brand as they expanded with sub-brands, which unfortunately didn’t happen, but was the initial plan to justify they past value to them.

    To anyone else though, I doubt they would see much (if any) value in them today. Of course, that also depends if there is organic traffic going to them. That might be worth a little bit to someone wanting to redirect or build a product page to convert it.

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